INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
State of the States: Buying Behaviors After the Pandemic
As the economy roars back to life, consumers are flocking to stores, restaurants and real estate...
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry?
With vaccination rates approaching 40% among adults in the United States, many consumers are...
The Pandemic Shopper: Consumer Packaged Goods & Covid-19 Research & Analysis
With the pandemic having impacted everything from supply chains to disposable income, the “new...
WHAT IF MEDIA GROUP NAMED AMONG “THE AMERICAS’ FASTEST-GROWING COMPANIES 2021” BY THE FINANCIAL TIMES
— Performance-Marketing Leader Ranks in Top 500 Companies Across North America and South America —...
The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in...
Stop Asian Hate
What if Media Group condemns hateful speech and actions. In light of the horrific shootings in...
Seinfeld or Schitt’s Creek: Favorite Shows Inspire Streaming Subscriptions
In the heated battle for market share among streaming TV consumers, the concept that “content is...
What if Media Group Debuts Industry-First AI Platform to Optimize Customer Acquisition Campaigns
What If Media Group, an industry-leading performance marketing company, today announced the launch...
VOTING FOR THE VACCINE: WILL POLITICS DOOM ITS SUCCESS?
While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group...