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The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in response to the COVID-19 pandemic--a move that signified the beginning of a rapid slowdown in economic activity, and a major shift in consumer spending patterns. One year on,...
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The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in response to the COVID-19 pandemic--a move that signified the beginning of a rapid slowdown in economic...
The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in...
Stop Asian Hate
What if Media Group condemns hateful speech and actions. In light of the horrific shootings in...
Seinfeld or Schitt’s Creek: Favorite Shows Inspire Streaming Subscriptions
In the heated battle for market share among streaming TV consumers, the concept that “content is...
What if Media Group Debuts Industry-First AI Platform to Optimize Customer Acquisition Campaigns
What If Media Group, an industry-leading performance marketing company, today announced the launch...
VOTING FOR THE VACCINE: WILL POLITICS DOOM ITS SUCCESS?
While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group...
CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING?
With much of the world facing at least another several months of pandemic-restricted entertainment...
CORD-CUTTING SOARS DURING COVID-19 CRISIS
Navigating The New Normal In Media And EntertainmentAmong the many industries that faced upheaval...
THE STATE OF EMAIL NEWSLETTERS: 2021 AND BEYOND
Email newsletters have long been regarded as a digital marketer’s best friend. The reasons for...
THE STATE OF THE STATES: WHAT MARKETERS CAN LEARN FROM REGIONAL CONSUMER RESOLUTION DATA
With thoughts turning towards 2021, a recent What If Media Group survey recently found that the...