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With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

Featured Blog

Super Bowl Viewers Reject Gambling, Fast-Food

Super Bowl Viewers Reject Gambling, Fast-Food

On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?

Volunteerism Spotlight: Cornerstone Community Outreach

Volunteerism Spotlight: Cornerstone Community Outreach

This past holiday season, What If Media Group’s Chicago office had the privilege of spending a day with Cornerstone Community Outreach, a non-profit dedicated to serving homeless and low-income residents of the Uptown Chicago area.

Has Taylor Swift Worn Out Her Welcome?

Has Taylor Swift Worn Out Her Welcome?

A month into Taylor Swift’s romance with Travis Kelce, the NFL and its networks have not been shy in offering viewers coverage of the billionaire pop superstar. But even if they adore her music, the share of Americans who say they want to see less Swift in their football coverage is…overwhelming.

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