INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Modernizing AdTech with Real-Time Data: What If Media Group’s Kafka Evolution
We recently overhauled how we interact with real-time data across our platform— by rethinking the way our teams access and explore Kafka.
Featured Blog
Modernizing AdTech with Real-Time Data: What If Media Group’s Kafka Evolution
We recently overhauled how we interact with real-time data across our platform— by rethinking the way our teams access and explore Kafka.
Boosting Precision: WIMG’s Machine Learning Evolution with Neo4j
What if smarter data could deliver dramatically lower ad costs? At What If Media Group, it just did—with a 33% drop in spend.
Modernizing AdTech with Real-Time Data: What If Media Group’s Kafka Evolution
We recently overhauled how we interact with real-time data across our platform— by rethinking the way our teams access and explore Kafka.
Enhancing Connections & Innovations: What If Media Group at LeadsCon
Each spring, more than 2,800 lead-gen professionals converge in Las Vegas for the premier annual event, and the team at What If Media Group is always proud to be part of it.
What If Media Group Celebrates 8th Inc. 5000 Win, Top 1.6% by Financial Times
What If Media Group, a New Jersey-based performance marketing company, has once again been recognized for its exceptional growth among American companies.
Trump & Harris Neck-and-Neck in Georgia and North Carolina
A recent poll of over 20,000 voters in seven swing states shows Kamala Harris closing the gap on Donald Trump in the battle for the presidency. But just how close is it?
Volunteerism Spotlight: Ronald McDonald House of Southern Arizona
On the eve of our recent company retreat to Scottsdale, 11 of our employees traveled to Tucson to volunteer at the Ronald McDonald House of Southern Arizona. Hear their story!
Survey Shows 73% of Americans Distrust AI Tax-Software
If you tense up at the thought of an algorithm doing your taxes, you’re not alone. 73% of Americans say they wouldn’t trust AI with the task, even given recent advances in the tech’s capabilities.
Volunteerism Spotlight: Second Harvest Food Bank of Central Florida
Our Orlando crew had the opportunity to volunteer at Second Harvest Food Bank of Central Florida — a private, nonprofit that collects, stores, and distributes donated food to more than 750 feeding partners in the area.
Anura’s Game-Changing Impact: Elevating Web Traffic Quality at What If
Dive into our journey of maintaining top-tier traffic standards, combating ad fraud, and achieving an eight-fold increase in third-party sessions. Discover how Anura is shaping the future of performance marketing.