Get to Know What If Media Group
Formed through the merger of the media and ad-serving experts at What If Holdings and the messaging and data gurus at All-Inbox in 2019, our technology, platform, and extensive proprietary media assets make us one of the only performance marketing platforms that enable customers to take multiple “bites of the apple” across multiple channels in order to drive consumer acquisition.
In other words, we get your offers in front of valuable potential new consumers where they are and get them to take your desired actions. Whether they’re surfing the web, checking their phones, or perusing their inboxes, we’re uniquely able to meet them at their precise moment of need.
The combination of our customer-obsessed approach (our customer retention rate is 95%), deep investment in technological innovation, and our ability to utilize multiple marketing channels on your behalf, means that when you work with What If Media Group, you’re working with a partner who’s uniquely qualified to achieve your strategic business outcomes.
Our reputation has led us to become one of Crain’s NY Fast 50 for the past three consecutive years, and featured on the Inc 5000 list of the fastest-growing private companies in America for four consecutive years (one of only 7% of companies to accomplish this feat since the inception of the award).
But while awards and numbers may offer proof points of the power of our platform and our people, for us, working at What If Media Group goes deeper.
Inclusion & Diversity Advisory Group
In 2020 we created the IDAG to assist and advise us in providing a workplace and organizational culture that values diverse thoughts and perspectives.
Working closely with HR staff, the IDAG seeks to expand our vision of matters related to diversity, equity and inclusion (DE&I), provides ideas and suggestions of how What If Media Group promotes an inclusive workplace and culture, and collaborates in the planning and support of DE&I initiatives we pursue.
From challenging conversations and increased diversity targets in hiring practices to bias training, employee surveys, direct volunteering, philanthropic donations and partnerships, we’re investing time and resources to be a leader in inclusion in order to create an organization where everyone feels seen, heard and valued.
Our Core Values
Continuous improvement always.
Challenging the process to find better solutions.
An environment where everybody has a voice.
Fulfilling our promises.
Achieving maximum productivity with minimal waste.
Meet Our Team
We’re a group of seasoned Internet professionals who enjoy the discipline of creating, analyzing, and innovating web-based media. Each member of our team is hard working, talented and humble — and they love what they do. Just ask them.
Seth GottliebPresident & CVO
Josh GillonChief Executive Officer
Kat HerskovitsChief Experience Officer
Ben ZitterChief Compliance Officer
Danny RegensteinChief Sales Officer
Ryan DayChief Strategy Officer
Brian SchwartzChief Operating Officer
Holden CollickEVP of Operations, Site
Nick AbadCOO, GlassRoots
Rob SchwartzCEO, GlassRoots
Andrew KlaymanEVP of Biz Dev
Gregg PlutaCOO, Message
John PershingChief Technology Officer
Risa SchwartzChief Accounting Officer
John CuccinelloChief Financial Officer
Donna WongVP of Software Engineering
Tyler StroudVP of Software Engineering
Mindy ThompsonSVP of Human Resources
Audrina BlackburnVP of Business Operations
Carly DavisSVP, Premium Sites
Charlie MorganSVP, Voice Monetization
Hannah KearneySVP of Strategic Implementation
Joe LucibelloSVP of Data Science
Steve BoersmaVP of Analytics
Domenic CaravelloVP, Political & Advocacy
Greg ElbaumVP, Business Development
Gary SmithSVP, Publisher Dev
Mike KellySVP, Data Sales
Beth GrinterSVP, Sales Operations
Penny LeeSVP of Partnerships
Jason JacobsVP of Sales Ops, Message
Join Our Team
With our physical headquarters in Fort Lee, NJ, complemented by a distributed workforce across the country, we have the best talent in the world on our team —
wherever they may be — and stay connected through our annual team outings at inspiring locales and weekly virtual events. And while we stay on top of business 24/7, we also find time to stay healthy, let our hair down, and have fun at work.
What If You Got These Perks:
- Work around your schedule (or your kids, pets, parents…) We trust each other to get the job done, always
- Philanthropic participation (dedicated time and company matching to causes you care about)
- Annual Full Team Outings at incredible places
- After hours entertainment: poker, trivia, craftwork, yoga, barre class, cooking classes, fitness challenges
- Comprehensive benefits: Paid maternity and paternity leave, healthcare, 401k match, salary bonus, development groups/ERGs, conference attendance, trainings
What Can We Help You Achieve?
Let us show you how leveraging our proprietary media, AI, data science and our highly custom campaigns are redefining performance marketing and generating outstanding customer acquisition for brands.