About Us         Our Values         Team         Careers

Get to Know What If Media Group

Formed through the merger of the media and ad-serving experts at What If Holdings and the messaging and data gurus at All-Inbox in 2019, our technology, platform, and extensive proprietary media assets make us one of the only performance marketing platforms that enable clients to take multiple “bites of the apple” across multiple channels in order to drive customer acquisition.

In other words, we get your offers in front of valuable potential new customers where they are and get them to take your desired actions. Whether they’re surfing the web, checking their phones, or perusing their inboxes, we’re uniquely able to meet them at their precise moment of need.

The combination of our customer-obsessed approach (our customer retention rate is 95%), deep investment in technological innovation, and our ability to utilize multiple marketing channels on your behalf, means that when you work with What If Media Group, you’re working with a partner who’s uniquely qualified to achieve your strategic business outcomes.

Our reputation has led us to become one of Crain’s NY Fast 50 for the past three consecutive years, and featured on the Inc 5000 list of the fastest-growing private companies in America for four consecutive years (one of only 7% of companies to accomplish this feat since the inception of the award).

But while awards and numbers may offer proof points of the power of our platform and our people, for us, working at What If Media Group goes deeper.

Skyscrapers

Inclusion & Diversity Advisory Group

(IDAG)

In 2020 we created the IDAG to assist and advise us in providing a workplace and organizational culture that values diverse thoughts and perspectives.

Working closely with HR staff, the IDAG seeks to expand our vision of matters related to diversity, equity and inclusion (DE&I), provides ideas and suggestions of how What If Media Group promotes an inclusive workplace and culture, and collaborates in the planning and support of DE&I initiatives we pursue.

From challenging conversations and increased diversity targets in hiring practices to bias training, employee surveys, direct volunteering, philanthropic donations and partnerships, we’re investing time and resources to be a leader in inclusion in order to create an organization where everyone feels seen, heard and valued.

People at a Crosswalk

Our Core Values

lightbulb

INNOVATION

Continuous improvement always.
Adaptability

ADAPTABILITY

Challenging the process to find better solutions.
Teamwork

TEAMWORK

An environment where everybody has a voice.
Grit

ACCOUNTABILITY

Fulfilling our promises.
80/20

80/20

Achieving maximum productivity with minimal waste.

Meet Our Team

We’re a group of seasoned Internet professionals who enjoy the discipline of creating, analyzing, and innovating web-based media. Each member of our team is hard working, talented and humble — and they love what they do. Just ask them.

Partners

Seth Gottlieb

President & CVO

Kat Herskovits

Chief Operating Officer, Site

Danny Regenstein

Chief Financial Officer

Holden Collick

EVP of Operations, Site

Nick Abad

Chief Operations Officer, GlassRoots

Josh Gillon

Chief Executive Officer

Clay Rives

Chief People Officer

Ryan Day

Chief Strategy Officer

Bekim Abazoski

Chief Technology Officer, Message

Andrew Klayman

EVP of Biz Dev

Susan Weiner

Chief Partnership Officer

Ben Zitter

Chief Compliance Officer

Brian Schwartz

Chief Revenue Officer

Rob Schwartz

Chief Executive Officer, GlassRoots

Senior Executives

Amanda Mannix

Chief Admin Officer

Joe Lucibello

VP of Data Science

Gregg Pluta

Chief Operations Officer, Message

John Pershing

Chief Technology Officer

Sales & Marketing

Mike Kelly

Senior Vice President, Data Sales

Gary Smith

Vice President of Publisher Development

Jason Jacobs

Vice President of Sales Operations

Greg Elbaum

Director of Sales

Domenic Caravello

Vice President: Political & Advocacy 

Jordan Cohen

Chief Marketing Officer

Meet Our Team

We’re a group of seasoned Internet professionals who enjoy the discipline of creating, analyzing, and innovating web-based media. Each member of our team is hard working, talented and humble — and they love what they do. Just ask them.

Partners

Seth Gottlieb

President & CVO

Josh Gillon

Chief Executive Officer

Susan Weiner

Chief Partnership Officer

Kat Herskovits

Chief Operating Officer, Site

Clay Rives

Chief People Officer

Ben Zitter

Chief Compliance Officer

Danny Regenstein

Chief Financial Officer

Ryan Day

Chief Strategy Officer

Brian Schwartz

Chief Revenue Officer

Holden Collick

EVP of Operations, Site

Bekim Abazoski

Chief Technology Officer, Message

Rob Schwartz

Chief Executive Officer, GlassRoots

Nick Abad

Chief Operations Officer, GlassRoots

Andrew Klayman

EVP of Biz Dev

Senior Executives

Amanda Mannix

Chief Admin Officer

Gregg Pluta

Chief Operations Officer, Message

John Pershing

Chief Technology Officer

Joe Lucibello

VP of Data Science

Sales & Marketing

Mike Kelly

Senior Vice President, Data Sales

Jason Jacobs

Vice President of Sales Operations

Domenic Caravello

Vice President: Political & Advocacy 

Gary Smith

Vice President of Publisher Development

Greg Elbaum

Director of Sales

Jordan Cohen

Chief Marketing Officer

Join Our Team

With our physical headquarters in Fort Lee, NJ, complemented by a distributed workforce across the country, we have the best talent in the world on our team —

wherever they may be — and stay connected through our annual team outings at inspiring locales and weekly virtual events. And while we stay on top of business 24/7, we also find time to stay healthy, let our hair down, and have fun at work.

What If You Got These Perks:

  • Work around your schedule (or your kids, pets, parents…) We trust each other to get the job done, always

  • Philanthropic participation (dedicated time and company matching to causes you care about)

  • Annual Full Team Outings at incredible places

  • After hours entertainment: poker, trivia, craftwork, yoga, barre class, cooking classes, fitness challenges 

  • Comprehensive benefits: Paid maternity and paternity leave, healthcare, 401k match, salary bonus, development groups/ERGs, conference attendance, trainings

Current Openings

If you’re interested in working at What If Media Group and you don’t see the role that is right for you, please feel free to reach out to
[email protected]

What Can We Help You Achieve?

Let us show you how leveraging our proprietary media, AI, data science and our highly custom campaigns are redefining performance marketing and generating outstanding customer acquisition for brands.