WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
A quarter of Americans plan to vacation within the US in 2024, and the majority will travel exclusively by car. What accounts for the road trip fever?
A recent poll reveals ebbing support for Joe Biden in seven swing-states. Where is that support going? See what the staggering data unveils.
More than any other demographic, young Republican women believe Donald Trump should be debating his challengers about the issues that affect them most. Unfortunately for them, other voting blocs disagree…
A month into Taylor Swift’s romance with Travis Kelce, the NFL and its networks have not been shy in offering viewers coverage of the billionaire pop superstar. But even if they adore her music, the share of Americans who say they want to see less Swift in their football coverage is…overwhelming.
On September 7th, What If Media Group held our first annual Volleyball Social in honor of Eric Ewing, our friend and colleague who passed away last year.
WIMG asked 17,000 Americans whether or not they would be tuning in to the first 2024 Republican presidential debate…and whether it could even make a difference. The results were surprising!
For the 7th consecutive year, the award-winning performance marketing company has earned a spot on the Inc. 5000 with a Three-Year Revenue Growth of 118%.
Technology is ever-evolving. The tech world has gotten smarter, and it seems as if everything is automated. We are so used to interacting with chatbots and automation that the technology is practically invisible.