Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns

6/3/23

6 of 10 Cut Back on Drinking During Pandemic

5/26/21 

Vevo Lets Advertisers Tap Into Nostalgic Music Videos

5/19/21 

Vevo Lets Advertisers Tap Into Nostalgic Music Videos

5/19/21 

Sober living for everyone is rising in popularity as Chrissy Teigen, more ditch drinking

5/3/21 

58.8% of Consumers Drank Less Alcohol During Pandemic: Survey

4/28/21 

Ad Council Elects 27 New Members to its Board of Directors

4/27/21 

Ad Council Elects New Board Members

4/26/21 

Ad Council Appoints What If Media Group CEO Josh Gillon to Board of Directors

4/26/21 

Poll: White Evangelical Trump supporters more hesitant toward COVID-19 vaccine

3/23/21 

Poll: White Evangelical Trump supporters more hesitant toward COVID-19 vaccine

3/16/21 

Survey: Reruns Are Big Draw for Streaming Subs

3/11/21

Almost 30% of Viewers Would Sign Up for a Streaming Service Just to Watch Old Reruns.

3/11/21

What If Media Group Introduces AI Tool To Make Marketing Campaigns Smarter.

3/4/21

How Will Theaters And Streaming Services Coexist After The Pandemic?

2/22/21

NYT ‘Tests Paid Model For Kids’ Digital Subscriptions

2/15/21

Most Non-Netflix Streaming Services Have About a Quarter to a Fifth of the Market

2/15/21

Combating Vaccine Wariness With Education

2/12/21

Aside from Netflix, Viewers are Unsure About What Streaming Services They’ll Sign up for This Year

2/11/21

Missouri Ranks in 10 Top of States with Residents Who Won’t Take Vaccine

2/11/21

Survey: Missouri Ranked Among Top 10 Anti-Vaccine States

2/4/21

Pandemic Is Accelerating Cord Cutting, What If Media Says

1/28/21

More Americans Cutting the Cord

1/28/21

Publishers Have Little To Fear From Twitter’s Entry Into Newsletters

1/28/21

Forbes’ Expands Paid Newsletter Platform For ‘Journalist Entrepreneurs’

1/19/21

Need to Know: January 15, 2021

1/15/21

Report: 56.4% of Consumers Feel that E-letter Ads Influence their Shopping Decisions

1/15/21

Marketing Briefing: The Next Weeks ‘will be tense’: Marketers Brace for More Social Unrest

1/12/21

Less Than Half Of Americans Subscribe To Email Newsletters, Even Fewer Willing To Pay

1/10/21

No Pay Zone: Consumers Prefer Free Email Newsletters Supported By Ads

1/11/21

Industry Briefs 1-4-2021

1/3/21

From the Trend Lists: Four Opportunities to Explore in 2021

12/30/20

Resolutions Study Suggests Consumer Buying Intentions

12/29/20

New Year’s Resolutions Offer Glimpse Into 2021 Recovery

12/24/20

New Year’s Resolutions Focus on More Time With Loved Ones, Fitness Goals

12/23/20

How Consumers in Various Parts of the Country Are Experiencing the Effects of #COVID19

11/27/20

Shop Locally — Your Friends and Neighbors Depend On It

11/24/20

Holiday Shopping will be Different in Lincoln This Year

11/24/20

Here’s What Black Friday Shopping Will Look Like in South Louisiana This Year

11/22/20

Black Friday Mutates Along With the Pandemic

11/22/20

How Retailers Are Adapting to the Pandemic: Social Distancing With Santa, Black Friday for Days

11/21/20

Will You Be Having Yourself a Not-So-Merry Christmas?

11/16/20

Holiday Shopping is Different This Year: 12 Trends to Watch as You Check Off Your Gift List

11/11/20