Press

What If Media Group’s data is regularly cited and our executives are frequently asked to provide commentary to the most prestigious news organizations around the globe. Check out our latest press coverage here.

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MSN

Poll: White Evangelical Trump supporters more hesitant toward COVID-19 vaccine

3/23/21 

BostonNews25Logo

Boston 25 News (FOX)

Poll: White Evangelical Trump supporters more hesitant toward COVID-19 vaccine

3/16/21 

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NEXT TV

Survey: Reruns Are Big Draw for Streaming Subs

3/11/21

Cord Cutters

CORD CUTTERS

Almost 30% of Viewers Would Sign Up for a Streaming Service Just to Watch Old Reruns.

3/11/21

Venture Beat

Venture Beat

What If Media Group Introduces AI Tool To Make Marketing Campaigns Smarter.

3/4/21

Forbes

Forbes

How Will Theaters And Streaming Services Coexist After The Pandemic?

2/22/21

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MediaPost

NYT ‘Tests Paid Model For Kids’ Digital Subscriptions

2/15/21

The-National-Interest

The National Interest

Most Non-Netflix Streaming Services Have About a Quarter to a Fifth of the Market

2/15/21

Flatland

Flatland (Kansas City)

Combating Vaccine Wariness With Education

2/12/21

Cord Cutters

Cord Cutters News

Aside from Netflix, Viewers are Unsure About What Streaming Services They’ll Sign up for This Year

2/11/21

KSN

(KSNF-TV) NBC Joplin, MO - Pittsburg, KS

Missouri Ranks in 10 Top of States with Residents Who Won’t Take Vaccine

2/11/21

Fox2Now

(KTVI-TV) FOX 2 St. Louis

Survey: Missouri Ranked Among Top 10 Anti-Vaccine States

2/4/21

Washington Internet Daily

Washington Internet Daily

Pandemic Is Accelerating Cord Cutting, What If Media Says

1/28/21

ODwyers

O'Dwyers

More Americans Cutting the Cord

1/28/21

MediaPost

MediaPost

Publishers Have Little To Fear From Twitter’s Entry Into Newsletters

1/28/21

MediaPost

MediaPost

Forbes’ Expands Paid Newsletter Platform For ‘Journalist Entrepreneurs’

1/19/21

American Press Institute

American Press Institute

Need to Know: January 15, 2021

1/15/21

Portada

Portada

Report: 56.4% of Consumers Feel that E-letter Ads Influence their Shopping Decisions

1/15/21

DigiDay

Digiday

Marketing Briefing: The Next Weeks ‘will be tense’: Marketers Brace for More Social Unrest

1/12/21

Digiday logo

MediaPost

Less Than Half Of Americans Subscribe To Email Newsletters, Even Fewer Willing To Pay

1/10/21

Digiday logo

MediaPost

No Pay Zone: Consumers Prefer Free Email Newsletters Supported By Ads

1/11/21

Enterprise

The Enterprise (Salt Lake City)

Industry Briefs 1-4-2021

1/3/21

The Packer

The Enterprise (Salt Lake City)

From the Trend Lists: Four Opportunities to Explore in 2021

12/30/20

Homeworld

HomeWorld Business

Resolutions Study Suggests Consumer Buying Intentions

12/29/20

The-Journal-Record

The Journal Record (Oklahoma City)

New Year’s Resolutions Offer Glimpse Into 2021 Recovery

12/24/20

Yahoo-Finance

Yahoo! Finance

New Year’s Resolutions Focus on More Time With Loved Ones, Fitness Goals

12/23/20

Nasdaq

TradeTalks With Jill Malandrino

How Consumers in Various Parts of the Country Are Experiencing the Effects of #COVID19

11/27/20

TNonline

The Times News

Shop Locally — Your Friends and Neighbors Depend On It

11/24/20

Lincoln-Journal-Star

Lincoln Journal-Star

Holiday Shopping will be Different in Lincoln This Year

11/24/20

The-Advocate

The Advocate (Baton Rouge)

Here’s What Black Friday Shopping Will Look Like in South Louisiana This Year

11/22/20

Bakersfield

The Bakersfield Californian

Black Friday Mutates Along With the Pandemic

11/22/20

Lima-News

The Lima News

How Retailers Are Adapting to the Pandemic: Social Distancing With Santa, Black Friday for Days

11/21/20

Lima-News

WHEREYAT.com

Will You Be Having Yourself a Not-So-Merry Christmas?

11/16/20

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The Boston Globe

Holiday Shopping is Different This Year: 12 Trends to Watch as You Check Off Your Gift List

11/11/20