Enhancing Connections and Innovations: What If Media Group at LeadsCon

Survey Suggests Resurgence of the American Road Trip

Survey Shows Swing-State Voters Prefer Trump, “Anyone Else” to Biden

What If Media Group Awarded for Innovation Technology

What If Media Group Named a Top 10 Campaign Management Solution Provider by MarTech Outlook

Moving Beyond Vanity Metrics: How AI-Powered Performance Marketing Outshines Traditional Influencer Campaigns

6 of 10 Cut Back on Drinking During Pandemic

Vevo Lets Advertisers Tap Into Nostalgic Music Videos

Vevo Lets Advertisers Tap Into Nostalgic Music Videos

Sober living for everyone is rising in popularity as Chrissy Teigen, more ditch drinking

58.8% of Consumers Drank Less Alcohol During Pandemic: Survey

Ad Council Elects 27 New Members to its Board of Directors

Ad Council Elects New Board Members

Ad Council Appoints What If Media Group CEO Josh Gillon to Board of Directors

Poll: White Evangelical Trump supporters more hesitant toward COVID-19 vaccine

Survey: Reruns Are Big Draw for Streaming Subs

Almost 30% of Viewers Would Sign Up for a Streaming Service Just to Watch Old Reruns.

What If Media Group Introduces AI Tool To Make Marketing Campaigns Smarter.

How Will Theaters And Streaming Services Coexist After The Pandemic?

NYT ‘Tests Paid Model For Kids’ Digital Subscriptions

Most Non-Netflix Streaming Services Have About a Quarter to a Fifth of the Market

Combating Vaccine Wariness With Education

Aside from Netflix, Viewers are Unsure About What Streaming Services They’ll Sign up for This Year

Missouri Ranks in 10 Top of States with Residents Who Won’t Take Vaccine

Survey: Missouri Ranked Among Top 10 Anti-Vaccine States

Publishers Have Little To Fear From Twitter’s Entry Into Newsletters

Forbes’ Expands Paid Newsletter Platform For ‘Journalist Entrepreneurs’

Report: 56.4% of Consumers Feel that E-letter Ads Influence their Shopping Decisions

Marketing Briefing: The Next Weeks ‘will be tense’: Marketers Brace for More Social Unrest

Less Than Half Of Americans Subscribe To Email Newsletters, Even Fewer Willing To Pay

No Pay Zone: Consumers Prefer Free Email Newsletters Supported By Ads

From the Trend Lists: Four Opportunities to Explore in 2021

Resolutions Study Suggests Consumer Buying Intentions

New Year’s Resolutions Offer Glimpse Into 2021 Recovery

New Year’s Resolutions Focus on More Time With Loved Ones, Fitness Goals

How Consumers in Various Parts of the Country Are Experiencing the Effects of #COVID19

Shop Locally — Your Friends and Neighbors Depend On It

Holiday Shopping will be Different in Lincoln This Year

Here’s What Black Friday Shopping Will Look Like in South Louisiana This Year

Black Friday Mutates Along With the Pandemic

Will You Be Having Yourself a Not-So-Merry Christmas?

Holiday Shopping is Different This Year: 12 Trends to Watch as You Check Off Your Gift List