Intelligent Targeting
We Don’t Guess.
We don’t guess — our AI does the knowing. What If Media Group collects data straight from the source and feeds it into ARIA™, our proprietary AI engine, to design custom performance marketing campaigns that get the job done. Whether you’re an insurance company looking for customers who just bought a new car, a financial services firm looking for individuals needing to consolidate their debt, or a big box retailer wanting to engage with new homeowners, ARIA’s AI-driven targeting helps What If Media Group acquire your next new best customers — faster, smarter, and with less waste.
ARIA’s AI engine processes over 1 billion consumer ad interactions every month — learning, scoring, and optimizing in real time.
ARIA™, our proprietary AI engine, is the engine behind everything we do. Using machine learning-powered collaborative filtering, ARIA understands what offers are resonating with your target audience, predicting what they’ll likely respond to based on each individual’s past behavior and the responses of people like them — a technique known as AI-driven lookalike modeling.
Powered by first-party data and advanced AI analytics, ARIA™ runs highly sophisticated content matching, offer matching and channel matching models to determine user affinity for a specific offer. The result: ARIA’s AI delivers the right offer, to the right consumer, at the right time — enhancing consumer trust and driving higher conversions and sales.
Here’s an example of ARIA™ in action:
Text:
Hey Beth, as a new homeowner, we’d love to get your thoughts on…
(no response)
Email:
What products do you need right now at the best possible prices? We’d love to hear from you.
(opens email)
Survey:
Take this quick survey about your new home. (fills out survey)
Resulting Customer Profile Based on First-Party Response
Text:
Hey Beth, as a new homeowner, we’d love to get your thoughts on…
(no response)
Email:
What products do you need right now at the best possible prices? We’d love to hear from you.
(opens email)
Survey:
Take this quick survey about your new home. (fills out survey)
Resulting Customer Profile Based on First-Party Response
REAL WORLD EXAMPLE
Challenge:
In a crowded market, Clorox needed a partner whose AI-powered targeting could cut through the noise to launch a new premium home cleaning product aimed at suburban and rural mothers with children in the home.
Solution:
What If Media Group used ARIA’s AI to pinpoint mothers who not only fit the new brand’s ideal customer profile, but who — based on real-time survey responses, past behaviors and AI-driven lookalike modeling — were most likely to try Clorox’s new product instead of sticking with what they’ve always purchased in the past.
Result:
Thousands of qualified new prospective customers signed up for Clorox’s opt-in email list promoting the new product, with the emails driving initial purchases, ongoing loyalty, and substantial ROI — proof that ARIA’s AI-matched targeting converts.
Customer Activation
Drive Response
and ROI.
Exchanges based on value drive trust. ARIA™, our AI engine, was built to collect data and insight within our self-contained ecosystem, identifying customers who share their information because they trust our content and are genuinely interested in your offers.
From a simple click, to a loan or job application, an email sign-up, or consent to receive phone calls or texts, ARIA’s AI-driven intelligence helps us drive action — so you get better returns and higher ROI.
OUR BRAIN IS ALWAYS PROCESSING INFORMATION
Here’s how ARIA™ activates customer response
ARIA’s neural network never stops learning — every click, open, and response retrains the model in real time, sharpening how it activates your next customer.
Platform
The Power of What If
What if your audience raised their hand and responded to your offers in droves? What if you got more than data collection — you got verified insight, genuine interest and acquisition? Meet ARIA™ — our proprietary AI engine, self-contained neural network, and AI-powered performance marketing decisioning engine, built to turn data into decisions in real time.
With ARIA™ marketing services, we’re able to present the right consumers with the right offers at the right time so you never need to ask, ‘What if no one responds?’
Baked into ARIA™ are advanced AI systems and machine learning methodologies, including:
AI Content Clustering:
AI Recommendation Engine:
AI Collaborative Filtering:
AI Lookalike Modeling:
AI Regression Modeling:
Our Audience Talks (and we listen)
At the core of everything is your audience. At What If Media Group, our customers benefit from our massive reservoir of actionable first party data — but we don’t stop there.
By combining verified, self-declared data with observed behaviors, ARIA’s AI builds trusted, dynamic consumer profiles — giving our customers access to the industry’s most sophisticated, AI-powered audience targeting available in the market today.
DEMOGRAPHICS
Baby Boomers, Gen Z, women 25-39, new parents, empty nesters, college grads. ARIA’s AI blends a limitless combination of demographics, psychographics, and other data to form the perfect audience, no matter who you want to reach.
LOCATION
From coast to coast, our audience reflects who you’re looking to target. ARIA’s AI can find any consumer, anywhere, who fits your ideal customer profile.
FINANCIAL PROFILE
ARIA’s AI helps target the right person for a credit card or mortgage refinance offer, distinguishing who should receive a higher-cost retail brand offer vs. a value-focused mass-market alternative.
SHOPPER DATA
ARIA’s AI understands product and shopping habits at the individual level, identifying who’s ready to buy your products and services exactly when you want them to.
HEALTH & WELLNESS DATA
Take care of your customers with their most critical needs. Our fully HIPAA-compliant health data, powered by ARIA’s AI matching, connects your services with the people who need them most.
EVERYTHING ELSE
Got an acquisition marketing challenge no one else can figure out? Whatever — or whoever — you need, ARIA’s AI can find it. No what ifs, ands or buts about it.
See what else ARIA’s AI can do to find and connect with your customers.
OMNICHANNEL
Be where your customers are
You’re not going to garner the same response from new or expecting moms in the same place or in the same way as 20-something urban-dwelling males. From direct response web ads and email to push notifications, phone calls or text opt-ins, we orchestrate top-of-funnel acquisition programs, using ARIA’s AI to optimize a multi-channel experience in real time and drive maximum engagement.
What Can We Help You Achieve?
Whether you're looking to grow your customer base, monetize your traffic, or find a smarter way to reach your audience — we'd love to show you what's possible. Let's start with a conversation.
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