INTELLIGENT TARGETING

We Don’t Guess

We collect data straight from the source and design custom performance marketing campaigns that get the job done. Whether you’re an insurance company looking for customers who just bought a new car, a financial services firm looking for individuals needing to consolidate their debt, or a big box retailer wanting to engage with new homeowners, What If Media Group will help you acquire your next new best customers.

Woman walking
Hands Holding a Tablet

over 1 billion consumer ad interactions per month

ARIA, our proprietary AI platform, uses collaborative filtering to understand what offers are resonating with your target audience, identifying what they’ll likely respond to based on each individual’s past response and the responses of people like them (also known as lookalike modeling).

Utilizing first-party data and analytics, ARIA utilizes highly sophisticated content matching, offer matching and channel matching, to determine user affinity for a specific offer in order to deliver the right offer, to the right consumer, at the right time — ultimately increasing consumer trust and driving increased conversions and sales.

Here’s an example of ARIA in action:

Text:

Hey Beth, as a new homeowner, we’d love to get your thoughts on…
(no response)

Email:

What products do you need right now at the best possible prices? We’d love to hear from you.
(opens email)

Survey:

Take this quick survey about your new home. (fills out survey)

Resulting Customer Profile Based on First-Party Response

Mobile Phone 1

Text:

Hey Beth, as a new homeowner, we’d love to get your thoughts on…
(no response)

Mobile Phone 2

Email:

What products do you need right now at the best possible prices? We’d love to hear from you.
(opens email)

New Phone 3

Survey:

Take this quick survey about your new home. (fills out survey)

New Phone 6

Resulting Customer Profile Based on First-Party Response

Beths Digital Profile

REAL WORLD EXAMPLE

Challenge:

In a crowded market, Clorox needed a partner to help launch a new premium home cleaning product aimed at suburban and rural mothers with children in the home.

Solution:

What If Media Group pinpointed mothers who not only fit the new brand’s ideal customer profile, but who based on real-time survey responses, past behaviors and lookalike modeling, were most likely to try Clorox’s new product instead of sticking with what they’ve always purchased in the past.

Result:

Thousands of qualified new prospective customers signed up for Clorox’s opt-in email list promoting the new product, with the emails driving initial purchases, ongoing loyalty, and yielding substantial ROI for the company’s top-of-funnel acquisition efforts.

See what else ARIA can do to find and connect with your customers.

OMNICHANNEL

Be where your customers are

You’re not going to garner the same response from new or expecting moms in the same place or in the same way as 20-something urban-dwelling males. From direct response web ads and email to push notifications, phone calls or text opt-ins, we orchestrate top of the funnel acquisition programs, utilizing an optimized multi-channel experience in order to drive engagement.

Earth from Space
Woman typing on a phone

CUSTOMER ACTIVATION

This way for hand raisers

Information is power. Now that we’ve matched the right prospects with the right offer, they’re ready to go from interest to purchase, sign-up or whatever action your campaign specifies.

What Can We Help You Achieve?

Let us show you how leveraging our proprietary media, AI, data science and our highly custom campaigns are redefining performance marketing and generating outstanding customer acquisition for brands.