Intelligent Targeting
We Don’t Guess.
We collect data straight from the source and design custom performance marketing campaigns that get the job done. Whether you’re an insurance company looking for customers who just bought a new car, a financial services firm looking for individuals needing to consolidate their debt, or a big box retailer wanting to engage with new homeowners, What If Media Group will help you acquire your next new best customers.
over 1 billion consumer ad interactions per month
ARIA™, our proprietary AI engine, uses collaborative filtering to understand what offers are resonating with your target audience, identifying what they’ll likely respond to based on each individual’s past response and the responses of people like them (also known as lookalike modeling).
Utilizing first-party data and analytics, ARIA™ utilizes highly sophisticated content matching, offer matching and channel matching, to determine user affinity for a specific offer in order to deliver the right offer, to the right consumer, at the right time — ultimately enhancing consumer trust and increasing conversions and sales.
Here’s an example of ARIA™ in action:
Text:
Hey Beth, as a new homeowner, we’d love to get your thoughts on…
(no response)
Email:
What products do you need right now at the best possible prices? We’d love to hear from you.
(opens email)
Survey:
Take this quick survey about your new home. (fills out survey)
Resulting Customer Profile Based on First-Party Response
Text:
Hey Beth, as a new homeowner, we’d love to get your thoughts on…
(no response)
Email:
What products do you need right now at the best possible prices? We’d love to hear from you.
(opens email)
Survey:
Take this quick survey about your new home. (fills out survey)
Resulting Customer Profile Based on First-Party Response
REAL WORLD EXAMPLE
Challenge:
In a crowded market, Clorox needed a partner to help launch a new premium home cleaning product aimed at suburban and rural mothers with children in the home.
Solution:
What If Media Group pinpointed mothers who not only fit the new brand’s ideal customer profile, but who based on real-time survey responses, past behaviors and lookalike modeling, were most likely to try Clorox’s new product instead of sticking with what they’ve always purchased in the past.
Result:
Thousands of qualified new prospective customers signed up for Clorox’s opt-in email list promoting the new product, with the emails driving initial purchases, ongoing loyalty, and yielding substantial ROI for the company’s top-of-funnel acquisition efforts.
Customer Activation
Drive Response
and ROI.
Exchanges based on value drive trust. ARIA™ was built to collect data and insight within our self-contained ecosystem, finding customers who provide their information because they trust our content and they’re interested in your offers.
From a simple click, to a loan or job application, an email sign up, or consent to receive phone calls or texts, ARIA’s intelligence helps us drive action so you get better returns and higher ROI.
OUR BRAIN IS ALWAYS PROCESSING INFORMATION
Here’s how ARIA™ activates customer response
Platform
The Power of What If
What if your audience raised their hand and responded to your offers in droves? What if you got more than data collection — you got verified insight, genuine interest and acquisition? Meet ARIA™, our proprietary AI engine, self-contained neural network and performance marketing decisioning engine.
With ARIA™ marketing services, we’re able to present the right consumers with the right offers at the right time so you never need to ask, ‘What if no one responds?’
Baked into ARIA™ marketing services are advanced AI systems and methodologies including:
Content Clustering:
Grouping content into the same ‘cluster’ based on similar items that have been previously engaged with by consumers in order to create links and matches that didn’t exist before.
Recommendation Engine:
Determining what content gets served or recommended to a user (works in tandem with content clustering).
Collaborative Filtering:
Uses a person’s interests and the relevant interests of other historical users to drive recommended content.
Lookalike Modeling:
Serving or recommending content to individuals who share characteristics to others who’ve proven to be responsive to similar offers.
Regression Modeling:
Our Audience Talks (and we listen)
At the core of everything is your audience. At What If Media Group, our customers benefit from our massive reservoir of actionable first party data — but we don’t stop there.
By combining verified, self-declared data with observed behaviors to build trusted consumer profiles, our customers benefit from the industry’s most sophisticated audience targeting available in the market today.
DEMOGRAPHICS
Baby Boomers, Gen Z, women 25-39, new parents, empty nesters, college grads. We’ve got you covered with a limitless combination of demographics, psychographics, and other data to form the perfect audience, no matter who you want to reach.
LOCATION
From coast to coast, our audience reflects who you’re looking to target. We can find any consumer, anywhere, that fits your ideal customer profile.
FINANCIAL PROFILE
Target the right person for a credit card or mortgage refinance offer, and understand who should receive a higher cost retail brand offer vs. a value-focused mass market alternative.
SHOPPER DATA
Understand product and shopping habits at the individual level, and reach those who are ready to shop for your products and services when you want them to buy.
HEALTH & WELLNESS DATA
Take care of your customers with their most critical needs. Our fully HIPAA compliant health data matches your services with the people who need them the most.
EVERYTHING ELSE
Got an acquisition marketing challenge that no one else can seem to figure out? Whatever you need, whoever you need, we can find it. No what ifs, ands or buts about it.
See what else ARIA can do to find and connect with your customers.
OMNICHANNEL
Be where your customers are
You’re not going to garner the same response from new or expecting moms in the same place or in the same way as 20-something urban-dwelling males. From direct response web ads and email to push notifications, phone calls or text opt-ins, we orchestrate top of the funnel acquisition programs, utilizing an optimized multi-channel experience in order to drive engagement.
What Can We Help You Achieve?
Whether you're looking to grow your customer base, monetize your traffic, or find a smarter way to reach your audience — we'd love to show you what's possible. Let's start with a conversation.
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