INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
VOTING FOR THE VACCINE: WILL POLITICS DOOM ITS SUCCESS?
While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group...
CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING?
With much of the world facing at least another several months of pandemic-restricted entertainment...
CORD-CUTTING SOARS DURING COVID-19 CRISIS
Navigating The New Normal In Media And EntertainmentAmong the many industries that faced upheaval...
THE STATE OF EMAIL NEWSLETTERS: 2021 AND BEYOND
Email newsletters have long been regarded as a digital marketer’s best friend. The reasons for...
THE STATE OF THE STATES: WHAT MARKETERS CAN LEARN FROM REGIONAL CONSUMER RESOLUTION DATA
With thoughts turning towards 2021, a recent What If Media Group survey recently found that the...
NEW YEAR HANGOVER? CONSUMER RESOLUTIONS SUGGEST SLOW RECOVERY IN KEY SECTORS IN 2021
It’s no secret that 2020 has not been the best year on record for pretty much all of humanity....
WHAT IF HOLDINGS NAMED TO CRAIN’S FAST 50 FOR THIRD CONSECUTIVE YEAR
Crain’s New York has named What If Holdings, LLC, a wholly-owned subsidiary of What If Media...
NAVIGATING THE NEW NORMAL IN MEDIA
Depending on your perspective, the landscape for digital media companies has never looked...
HOLIDAY SHOPPING: THE STATE OF THE STATES
With the COVID-19 pandemic continuing to spread in almost every state, US retailers are not alone...