INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
Survey Suggests Resurgence of the American Road Trip
A quarter of Americans plan to vacation within the US in 2024, and the majority will travel exclusively by car. What accounts for the road trip fever?
Volunteerism Spotlight: Cornerstone Community Outreach
This past holiday season, What If Media Group’s Chicago office had the privilege of spending a day with Cornerstone Community Outreach, a non-profit dedicated to serving homeless and low-income residents of the Uptown Chicago area.
“Anyone Else”: Swing-State Voters Are Abandoning Biden
A recent poll reveals ebbing support for Joe Biden in seven swing-states. Where is that support going? See what the staggering data unveils.
Survey Reveals: Young Right-Wing Women Demand Trump Debate
More than any other demographic, young Republican women believe Donald Trump should be debating his challengers about the issues that affect them most. Unfortunately for them, other voting blocs disagree…
Has Taylor Swift Worn Out Her Welcome?
A month into Taylor Swift’s romance with Travis Kelce, the NFL and its networks have not been shy in offering viewers coverage of the billionaire pop superstar. But even if they adore her music, the share of Americans who say they want to see less Swift in their football coverage is…overwhelming.
Remembering Our Friend: The First Annual Eric Ewing Volleyball Social
On September 7th, What If Media Group held our first annual Volleyball Social in honor of Eric Ewing, our friend and colleague who passed away last year.
A Trump-less Debate: Pointless or Pivotal?
WIMG asked 17,000 Americans whether or not they would be tuning in to the first 2024 Republican presidential debate…and whether it could even make a difference. The results were surprising!
What If Media Group Recognized on Inc. 5000 List for Seventh Consecutive Year
For the 7th consecutive year, the award-winning performance marketing company has earned a spot on the Inc. 5000 with a Three-Year Revenue Growth of 118%.