INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
VOLUNTEERISM SPOTLIGHT: KEY BISCAYNE BEACH CLEAN-UP
FillABag is a Key Biscayne, Florida-based organization that has a simple mission - to turn daily...
Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide
As rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted voices to release new PSAs that speak to rural Americans from across the country.
Viva Las Vegas: Join Us at LeadsCon & Affiliate Summit West!
What If Media Group will be live and in person at conferences in Q4 of this year! We have been...
What If Media Group Named to Inc. 5000 List for the Fifth Consecutive Year!
For the fifth consecutive year, What If Media Group has been ranked by Inc. magazine to their...
VOLUNTEERISM SPOTLIGHT: COMMUNITY FOOD BANK OF NEW JERSEY
Community Food Bank of New Jersey (CFBNJ) is the leading anti-hunger and anti-poverty organization...
The Weight is Over: The Changing Shape of the Post-Pandemic Fitness Market
One year on from the beginning of pandemic lockdowns and restrictions, it’s no surprise that many...
State of the States: Buying Behaviors After the Pandemic
As the economy roars back to life, consumers are flocking to stores, restaurants and real estate...
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry?
With vaccination rates approaching 40% among adults in the United States, many consumers are...
The Pandemic Shopper: Consumer Packaged Goods & Covid-19 Research & Analysis
With the pandemic having impacted everything from supply chains to disposable income, the “new...