INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
VOLUNTEERISM SPOTLIGHT: COMMUNITY FOOD BANK OF NEW JERSEY
Community Food Bank of New Jersey (CFBNJ) is the leading anti-hunger and anti-poverty organization...
The Weight is Over: The Changing Shape of the Post-Pandemic Fitness Market
One year on from the beginning of pandemic lockdowns and restrictions, it’s no surprise that many...
State of the States: Buying Behaviors After the Pandemic
As the economy roars back to life, consumers are flocking to stores, restaurants and real estate...
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry?
With vaccination rates approaching 40% among adults in the United States, many consumers are...
The Pandemic Shopper: Consumer Packaged Goods & Covid-19 Research & Analysis
With the pandemic having impacted everything from supply chains to disposable income, the “new...
WHAT IF MEDIA GROUP NAMED AMONG “THE AMERICAS’ FASTEST-GROWING COMPANIES 2021” BY THE FINANCIAL TIMES
— Performance-Marketing Leader Ranks in Top 500 Companies Across North America and South America —...
The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in...
Stop Asian Hate
What if Media Group condemns hateful speech and actions. In light of the horrific shootings in...
Seinfeld or Schitt’s Creek: Favorite Shows Inspire Streaming Subscriptions
In the heated battle for market share among streaming TV consumers, the concept that “content is...