INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Anura’s Game-Changing Impact: Elevating Web Traffic Quality at What If
Dive into our journey of maintaining top-tier traffic standards, combating ad fraud, and achieving an eight-fold increase in third-party sessions. Discover how Anura is shaping the future of performance marketing.
Featured Blog
Anura’s Game-Changing Impact: Elevating Web Traffic Quality at What If
Dive into our journey of maintaining top-tier traffic standards, combating ad fraud, and achieving an eight-fold increase in third-party sessions. Discover how Anura is shaping the future of performance marketing.
Has Taylor Swift Worn Out Her Welcome?
A month into Taylor Swift’s romance with Travis Kelce, the NFL and its networks have not been shy in offering viewers coverage of the billionaire pop superstar. But even if they adore her music, the share of Americans who say they want to see less Swift in their football coverage is…overwhelming.
Remembering Our Friend: The First Annual Eric Ewing Volleyball Social
On September 7th, What If Media Group held our first annual Volleyball Social in honor of Eric Ewing, our friend and colleague who passed away last year.
A Trump-less Debate: Pointless or Pivotal?
WIMG asked 17,000 Americans whether or not they would be tuning in to the first 2024 Republican presidential debate…and whether it could even make a difference. The results were surprising!
What If Media Group Recognized on Inc. 5000 List for Seventh Consecutive Year
For the 7th consecutive year, the award-winning performance marketing company has earned a spot on the Inc. 5000 with a Three-Year Revenue Growth of 118%.
Inflation’s Impact on Consumer Spending
WIMG conducted a survey involving more than 10,500 U.S. citizens to gain insight into whether inflation of grocery prices has impacted their overall spending.
Introducing the American Survey: Unveiling Public Concerns and Attitudes Towards Generative AI
WIMG conducted a survey involving more than 47,000 U.S. citizens, aiming to understand their perspectives on the widespread implementation of generative AI.
Reducing Our Data Infrastructure Costs by 76% by Migrating from Snowflake to Databricks
Find out how What If is using Databricks as a key component of our core data infrastructure. Empowering us to run business-critical pipelines that directly benefit our organization and our customers.
Bringing Joy to Ronald McDonald House Charities Families with a Weekend at Tanque Verde Ranch
What If Media Group donates a weekend at Tanque Verde Ranch to families from Ronald McDonald House Charities of Southern Arizona, giving them a chance to have fun and spend quality time together.
Cashless Future: Convenience. Exposure. Big Brother.
As the use of electronic payments becomes more prevalent, many people wonder if we are headed toward a cashless society. While it may seem like cash is on its way out, recent data suggests this is not necessarily the case.