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With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

2023 WIMG Show Schedule
What If Media Group will be attending an extensive roster of trade shows throughout 2023!
Featured Blog
2023 WIMG Show Schedule
What If Media Group will be attending an extensive roster of trade shows throughout 2023!
Viva Las Vegas: Join Us at LeadsCon & Affiliate Summit West!
What If Media Group will be live and in person at conferences in Q4 of this year! We have been taking significant steps to return life to normal...
What If Media Group Named to Inc. 5000 List for the Fifth Consecutive Year!
For the fifth consecutive year, What If Media Group has been ranked by Inc. magazine to their prestigious “Inc. 5000” list as one of the most...
VOLUNTEERISM SPOTLIGHT: COMMUNITY FOOD BANK OF NEW JERSEY
Community Food Bank of New Jersey (CFBNJ) is the leading anti-hunger and anti-poverty organization in the state of New Jersey. An incorporated...
The Weight is Over: The Changing Shape of the Post-Pandemic Fitness Market
One year on from the beginning of pandemic lockdowns and restrictions, it’s no surprise that many Americans are in worse physical and mental...
State of the States: Buying Behaviors After the Pandemic
As the economy roars back to life, consumers are flocking to stores, restaurants and real estate websites--with the latter being just one example of...
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry?
With vaccination rates approaching 40% among adults in the United States, many consumers are beginning to brave the world outside their front door...
WHAT IF MEDIA GROUP NAMED AMONG “THE AMERICAS’ FASTEST-GROWING COMPANIES 2021” BY THE FINANCIAL TIMES
— Performance-Marketing Leader Ranks in Top 500 Companies Across North America and South America — FORT LEE, NJ (April 21, 2021) — What If Media...
The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in response to the COVID-19 pandemic--a move that...
Stop Asian Hate
What if Media Group condemns hateful speech and actions. In light of the horrific shootings in Atlanta, we want to reiterate that our company is...