INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

What If Media Group Receives Significant Investment From Abry Partners
What If Media Group is pleased to announce its significant investment from Abry Partners, a leading Boston-based private equity firm.
Featured Blog
What If Media Group Receives Significant Investment From Abry Partners
What If Media Group is pleased to announce its significant investment from Abry Partners, a leading Boston-based private equity firm.
The Weight is Over: The Changing Shape of the Post-Pandemic Fitness Market
One year on from the beginning of pandemic lockdowns and restrictions, it’s no surprise that many Americans are in worse physical and mental...
State of the States: Buying Behaviors After the Pandemic
As the economy roars back to life, consumers are flocking to stores, restaurants and real estate websites--with the latter being just one example of...
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry?
With vaccination rates approaching 40% among adults in the United States, many consumers are beginning to brave the world outside their front door...
WHAT IF MEDIA GROUP NAMED AMONG “THE AMERICAS’ FASTEST-GROWING COMPANIES 2021” BY THE FINANCIAL TIMES
— Performance-Marketing Leader Ranks in Top 500 Companies Across North America and South America — FORT LEE, NJ (April 21, 2021) — What If Media...
The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits?
Just over a year ago, California became the first state to implement a stay-at-home order in response to the COVID-19 pandemic--a move that...
Stop Asian Hate
What if Media Group condemns hateful speech and actions. In light of the horrific shootings in Atlanta, we want to reiterate that our company is...
Seinfeld or Schitt’s Creek: Favorite Shows Inspire Streaming Subscriptions
In the heated battle for market share among streaming TV consumers, the concept that “content is king” has been making a comeback: surely, the...
What if Media Group Debuts Industry-First AI Platform to Optimize Customer Acquisition Campaigns
What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform,...
VOTING FOR THE VACCINE: WILL POLITICS DOOM ITS SUCCESS?
While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group survey of over 70,000 American adults found that...