INSIGHTS

WHAT IF KNOWS WHAT’S UP

With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

Super Bowl Viewers Reject Gambling, Fast-Food

Super Bowl Viewers Reject Gambling, Fast-Food

On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?

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Super Bowl Viewers Reject Gambling, Fast-Food

On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?

Super Bowl Viewers Reject Gambling, Fast-Food

Super Bowl Viewers Reject Gambling, Fast-Food

On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?

Has Taylor Swift Worn Out Her Welcome?

Has Taylor Swift Worn Out Her Welcome?

A month into Taylor Swift’s romance with Travis Kelce, the NFL and its networks have not been shy in offering viewers coverage of the billionaire pop superstar. But even if they adore her music, the share of Americans who say they want to see less Swift in their football coverage is…overwhelming.

A Trump-less Debate: Pointless or Pivotal?

A Trump-less Debate: Pointless or Pivotal?

WIMG asked 17,000 Americans whether or not they would be tuning in to the first 2024 Republican presidential debate…and whether it could even make a difference. The results were surprising!

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