INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
Featured Blog
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
What If Media Group Receives Significant Investment From Abry Partners
What If Media Group is pleased to announce its significant investment from Abry Partners, a leading Boston-based private equity firm.
What If Media Group, Your Partner in Redistricting
Has your district changed significantly thanks to Redistricting? Are you an advocacy group looking to influence legislators but unsure of your grassroots reach in entirely new districts?
Engaging Ways to Reach Your Audience During Tax Time
Some things never change, and taxes is one of them. Check out these fun examples of what tax brands are doing to connect with their target audience.
Volunteerism Spotlight: Key Biscayne Beach Cleanup
FillABag is a Key Biscayne, Florida-based organization that has a simple mission - to turn daily...
Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide
As rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted voices to release new PSAs that speak to rural Americans from across the country.
Viva Las Vegas: Join Us at LeadsCon & Affiliate Summit West!
What If Media Group will be live and in person at conferences in Q4 of this year! We have been...
What If Media Group Named to Inc. 5000 List for the Fifth Consecutive Year!
For the fifth consecutive year, What If Media Group has been ranked by Inc. magazine to their...
Volunteerism Spotlight: Community Food Bank of NJ
Community Food Bank of New Jersey (CFBNJ) is the leading anti-hunger and anti-poverty organization...
The Weight is Over: The Changing Shape of the Post-Pandemic Fitness Market
One year on from the beginning of pandemic lockdowns and restrictions, it’s no surprise that many...