INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
Featured Blog
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
2024 WIMG Show Schedule
What If Media Group will be attending an extensive roster of trade shows throughout 2024!
Volunteerism Spotlight: Escuela Casiano Cepeda
Twelve employees from What If Media Group volunteered to help create a cleaner & more enjoyable learning environment at Escuela Casiano Cepeda during their company retreat to Puerto Rico.
What If Media Group is Named to Distinguished Inc. 5000 List for the Sixth Consecutive Year
For the 6th Time, What If Media Group Appears on the Inc. 5000 Ranking No. 2,967 With Three-Year Revenue Growth of 182%
What If Media Group Receives Significant Investment From Abry Partners
What If Media Group is pleased to announce its significant investment from Abry Partners, a leading Boston-based private equity firm.
What If Media Group, Your Partner in Redistricting
Has your district changed significantly thanks to Redistricting? Are you an advocacy group looking to influence legislators but unsure of your grassroots reach in entirely new districts?
Engaging Ways to Reach Your Audience During Tax Time
Some things never change, and taxes is one of them. Check out these fun examples of what tax brands are doing to connect with their target audience.
Volunteerism Spotlight: Key Biscayne Beach Cleanup
FillABag is a Key Biscayne, Florida-based organization that has a simple mission - to turn daily...
Rural Americans Share Personal Stories to Inspire Confidence in COVID-19 Vaccines in Local Communities and Nationwide
As rates of vaccine hesitancy continue, the Ad Council and COVID Collaborative partnered with trusted voices to release new PSAs that speak to rural Americans from across the country.
Viva Las Vegas: Join Us at LeadsCon & Affiliate Summit West!
What If Media Group will be live and in person at conferences in Q4 of this year! We have been...