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With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
BUSINESS INSIDER FEATURES WHAT IF MEDIA GROUP MEDIA ADVANTAGE DATA
What If Media Group's media advantage data has been featured again, this time in Business...
MEDIA POST ASKS: WHAT IF AMERICANS ARE JUST SICK-AND-TIRED OF YOU-KNOW-WHO?
What If Media Group's data has been featured again, this time in MediaPost in an article titled:...
TIMES UNION: PARENTS SPEND MORE ON ELECTRONICS, DESKS AS PREP FOR REMOTE LEARNING
An article published recently in The Times Union: “Parents spend more on electronics, desks as...
O’Dwyer’s Spotlight on What If Media Group’s Election Data
A recent story on Odwyers.com, a media resource for information on the public relations industry,...
TRUMP’S DECISIVE MEDIA ADVANTAGE, QUANTIFIED
A new study by What If Media Group, a performance marketing company that reaches an audience of...
ELECTION 2020: REALITY CHECK
The Problem With Polling With national political polls in recent weeks showing a strong advantage...
5 BACK-TO-SCHOOL SHOPPING TRENDS MAKING THE GRADE DURING THE PANDEMIC
Although the first day of fall isn’t until September 22nd, the back-to-school season is well...
MEDIAPOST: BIDEN VS. TRUMP – AD MEDIA SPEND COULD HAVE A SIMILAR OUTCOME AS IN 2016
A recent article published on MediaPost.com: “Biden Vs. Trump: Ad Media Spend Could Have A Similar...
Volunteerism Spotlight: WATERisLIFE
WATERisLIFE is an organization that helps provide clean water to areas that lack it. Our company...