INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
FEAR AND LOATHING OF POLITICAL LAWN SIGNS
With just over a month remaining until the Presidential election, and early voting underway in...
REALITY CHECK: ELECTION 2020
The Problem With Polling With national political polls in recent weeks showing a strong advantage...
BUSINESS INSIDER FEATURES WHAT IF MEDIA GROUP MEDIA ADVANTAGE DATA
What If Media Group's media advantage data has been featured again, this time in Business...
MEDIA POST ASKS: WHAT IF AMERICANS ARE JUST SICK-AND-TIRED OF YOU-KNOW-WHO?
What If Media Group's data has been featured again, this time in MediaPost in an article titled:...
TIMES UNION: PARENTS SPEND MORE ON ELECTRONICS, DESKS AS PREP FOR REMOTE LEARNING
An article published recently in The Times Union: “Parents spend more on electronics, desks as...
O’Dwyer’s Spotlight on What If Media Group’s Election Data
A recent story on Odwyers.com, a media resource for information on the public relations industry,...
TRUMP’S DECISIVE MEDIA ADVANTAGE, QUANTIFIED
A new study by What If Media Group, a performance marketing company that reaches an audience of...
ELECTION 2020: REALITY CHECK
The Problem With Polling With national political polls in recent weeks showing a strong advantage...
5 BACK-TO-SCHOOL SHOPPING TRENDS MAKING THE GRADE DURING THE PANDEMIC
Although the first day of fall isn’t until September 22nd, the back-to-school season is well...