Oct 5, 2020

What If Media Group’s media advantage data has been featured again, this time in Business Insider’s recent article (behind the paywall): “Sorry, Biden backers. President Donald Trump actually has more campaign cash now than 4 years ago.”

An excerpt from the article:

“Trump also benefits from endless “earned media” — news coverage, punditry, and cable talk show chattering about his latest press conferences, pontifications, and tweets. This doesn’t cost Trump’s campaign anything, and Trump enjoys a decisive earned media advantage over Biden, according to an August study by marketing firm What If Media Group.”

Read the full article here.

About What If Media Group

Founded in 2012, What If Media Group is an award-winning performance marketing company that enables the world’s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest performing marketing campaigns for its clients. Headquartered in Fort Lee, New Jersey, WhatIf is a recipient of Crain’s 2019 Fast 50 and is a member of the Inc 5000 list of the fastest-growing private companies in America.

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