O’Dwyer’s Spotlight on What If Media Group’s Election Data

Oct 2, 2020

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A recent story on Odwyers.com, a media resource for information on the public relations industry, has covered What If’s media-advantage data, featuring comments by What If CEO, Josh Gillon on what it suggests about the upcoming election.

An excerpt from the article “Trump Holds Decisive Media Advantage Over Biden”:

President Trump heralds a decisive media advantage over Democratic nominee Joe Biden, according to new data from performance marketing company What If Media Group.

What If’s survey discovered that, with exactly nine weeks to go until Election Day, Trump holds a disproportionate lead in terms of both earned and paid media coverage, and maintains a large advantage in every other promotional medium analyzed by the survey.

What If Media Group CEO Josh Gillon told O’Dwyer’s that the survey presents a number of factors that could spell trouble for the Biden campaign.

“For starters, our polling for the past few months has consistently shown that the election is far tighter than most of the other published polls indicate,” he said. “Significantly, we are polling a much larger data sample than many others, and our audience reflects a broader cross-section of American voters. Because of these factors, Biden’s campaign needs to continue pushing hard with their political advertising to reach a broader audience with effective messaging.”

Gillon said another interesting phenomenon his company’s findings have uncovered is the notion that Trump supporters appear more passionate about showing up to the polls than Biden supporters.

“This behavior suggests that we can probably expect a higher turnout for in-person voting from Trump supporters, so that on the day of the election, based on those polls that are so widely watched, we may see Trump doing very well compared to Biden. Furthermore, we’ve observed that Biden supporters are more likely to vote by mail, which could create serious post-election drama.”

What If Media Group’s survey polled more than 8,890 randomly-selected U.S. adults online between late July and early August.

The full article can be found here.

About What If Media Group

Founded in 2012, What If Media Group is an award-winning performance marketing company that enables the world’s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest performing marketing campaigns for its clients. Headquartered in Fort Lee, New Jersey, WhatIf is a recipient of Crain’s 2019 Fast 50 and is a member of the Inc 5000 list of the fastest-growing private companies in America.