Oct 3, 2020

An article published recently in The Times Union: “Parents spend more on electronics, desks as prep for remote learning”, noted that parents have adjusted their back-to-school shopping as a result of the pandemic.

Citing trends from a study What If Media Group reported in a recent blog: “5 Back-to-School Shopping Trends Making The Grade During the Pandemic”,

along with surveys from The National Retail Federation and input from Staples U.S. Retail, the article delved into parents whose children were going back to a classroom, as well as those getting their kids set up for success for home learning.

Some highlights from the story:

  • Parents are still spending during this strange back-to-school season, but they’re buying laptops, computer accessories, internet hot spots, and desks in preparation for learning at home.

  • Whiteboards, noise-canceling headphones, blue-light-blocking glasses, and even used cars so older students can avoid buses are some of the more unusual items on this year’s list.

  • Despite millions of students staying home to learn, spending on school supplies is at a record high, according to the National Retail Federation’s survey.

  • What If Media Group, a performance marketing company, found a similar trend: 64 percent of parents are spending the same or more on supplies this year.

The full article can be found here.

About What If Media Group

Founded in 2012, What If Media Group is an award-winning performance marketing company that enables the world’s leading brands to acquire valuable new customers at scale. By leveraging data-driven engagement and re-engagement strategies across multiple proprietary marketing channels and sophisticated targeting technology, and utilizing insights based on millions of consumer ad interactions each day, What If Media Group delivers the most cost-effective and highest performing marketing campaigns for its clients. Headquartered in Fort Lee, New Jersey, WhatIf is a recipient of Crain’s 2019 Fast 50 and is a member of the Inc 5000 list of the fastest-growing private companies in America.

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