INSIGHTS

WHAT IF KNOWS WHAT’S UP

With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

Introducing the American Survey: Unveiling Public Concerns and Attitudes Towards Generative AI

WIMG conducted a survey involving more than 47,000 U.S. citizens, aiming to understand their perspectives on the widespread implementation of generative AI.

Reducing Our Data Infrastructure Costs by 76% by Migrating from Snowflake to Databricks

Find out how What If is using Databricks as a key component of our core data infrastructure. Empowering us to run business-critical pipelines that directly benefit our organization and our customers.

Bringing Joy to Ronald McDonald House Charities Families with a Weekend at Tanque Verde Ranch

What If Media Group donates a weekend at Tanque Verde Ranch to families from Ronald McDonald House Charities of Southern Arizona, giving them a chance to have fun and spend quality time together.

Cashless Future: Convenience. Exposure. Big Brother.

As the use of electronic payments becomes more prevalent, many people wonder if we are headed toward a cashless society. While it may seem like cash is on its way out, recent data suggests this is not necessarily the case.

2024 / 2025 WIMG Show Schedule

What If Media Group will be attending an extensive roster of trade shows throughout 2024!

Volunteerism Spotlight: Escuela Casiano Cepeda

Twelve employees from What If Media Group volunteered to help create a cleaner & more enjoyable learning environment at Escuela Casiano Cepeda during their company retreat to Puerto Rico.