INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Volunteerism Spotlight: Cornerstone Community Outreach
This past holiday season, What If Media Group’s Chicago office had the privilege of spending a day with Cornerstone Community Outreach, a non-profit dedicated to serving homeless and low-income residents of the Uptown Chicago area.
“Anyone Else”: Swing-State Voters Are Abandoning Biden
A recent poll reveals ebbing support for Joe Biden in seven swing-states. Where is that support going? See what the staggering data unveils.
Survey Reveals: Young Right-Wing Women Demand Trump Debate
More than any other demographic, young Republican women believe Donald Trump should be debating his challengers about the issues that affect them most. Unfortunately for them, other voting blocs disagree…
Has Taylor Swift Worn Out Her Welcome?
A month into Taylor Swift’s romance with Travis Kelce, the NFL and its networks have not been shy in offering viewers coverage of the billionaire pop superstar. But even if they adore her music, the share of Americans who say they want to see less Swift in their football coverage is…overwhelming.
Remembering Our Friend: The First Annual Eric Ewing Volleyball Social
On September 7th, What If Media Group held our first annual Volleyball Social in honor of Eric Ewing, our friend and colleague who passed away last year.
A Trump-less Debate: Pointless or Pivotal?
WIMG asked 17,000 Americans whether or not they would be tuning in to the first 2024 Republican presidential debate…and whether it could even make a difference. The results were surprising!
What If Media Group Recognized on Inc. 5000 List for Seventh Consecutive Year
For the 7th consecutive year, the award-winning performance marketing company has earned a spot on the Inc. 5000 with a Three-Year Revenue Growth of 118%.
Human? Robot? How to Tell if Your Traffic is Legitimate
Technology is ever-evolving. The tech world has gotten smarter, and it seems as if everything is automated. We are so used to interacting with chatbots and automation that the technology is practically invisible.
Inflation’s Impact on Consumer Spending
WIMG conducted a survey involving more than 10,500 U.S. citizens to gain insight into whether inflation of grocery prices has impacted their overall spending.