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Survey Suggests Resurgence of the American Road Trip
A quarter of Americans plan to vacation within the US in 2024, and the majority will travel exclusively by car. What accounts for the road trip fever?
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Survey Suggests Resurgence of the American Road Trip
A quarter of Americans plan to vacation within the US in 2024, and the majority will travel exclusively by car. What accounts for the road trip fever?
HALLOWEEN 2020: A GRAVE SITUATION FOR RETAILERS
Halloween is shaping up to be an especially scary time for anyone who loves celebrating the...
FEAR AND LOATHING OF POLITICAL LAWN SIGNS
With just over a month remaining until the Presidential election, and early voting underway in...
REALITY CHECK: ELECTION 2020
The Problem With Polling With national political polls in recent weeks showing a strong advantage...
BUSINESS INSIDER FEATURES WHAT IF MEDIA GROUP MEDIA ADVANTAGE DATA
What If Media Group's media advantage data has been featured again, this time in Business...
MEDIA POST ASKS: WHAT IF AMERICANS ARE JUST SICK-AND-TIRED OF YOU-KNOW-WHO?
What If Media Group's data has been featured again, this time in MediaPost in an article titled:...
TIMES UNION: PARENTS SPEND MORE ON ELECTRONICS, DESKS AS PREP FOR REMOTE LEARNING
An article published recently in The Times Union: “Parents spend more on electronics, desks as...
O’Dwyer’s Spotlight on What If Media Group’s Election Data
A recent story on Odwyers.com, a media resource for information on the public relations industry,...
TRUMP’S DECISIVE MEDIA ADVANTAGE, QUANTIFIED
A new study by What If Media Group, a performance marketing company that reaches an audience of...
5 BACK-TO-SCHOOL SHOPPING TRENDS MAKING THE GRADE DURING THE PANDEMIC
Although the first day of fall isn’t until September 22nd, the back-to-school season is well...