REALITY CHECK: ELECTION 2020 The Problem With Polling With national political polls in recent weeks showing a strong advantage for Joe Biden in the Presidential race, it may seem that the contest is pretty much set at this point. However, the experience of 2016 taught...
BUSINESS INSIDER FEATURES WHAT IF MEDIA GROUP MEDIA ADVANTAGE DATA What If Media Group’s media advantage data has been featured again, this time in Business Insider’s recent article (behind the paywall): “Sorry, Biden backers. President Donald Trump actually has...
MEDIA POST ASKS: WHAT IF AMERICANS ARE JUST SICK-AND-TIRED OF YOU-KNOW-WHO? What If Media Group’s data has been featured again, this time in MediaPost in an article titled: What If Americans Are Just Sick-And-Tired Of You-Know-Who?Our survey results indicate...
TIMES UNION: PARENTS SPEND MORE ON ELECTRONICS, DESKS AS PREP FOR REMOTE LEARNING An article published recently in The Times Union: “Parents spend more on electronics, desks as prep for remote learning”, noted that parents have adjusted their back-to-school shopping...
O’Dwyer’s Spotlight on What If Media Group’s Election Data A recent story on Odwyers.com, a media resource for information on the public relations industry, has covered What If’s media-advantage data, featuring comments by What If CEO, Josh Gillon on...
MEDIAPOST: BIDEN VS. TRUMP – AD MEDIA SPEND COULD HAVE A SIMILAR OUTCOME AS IN 2016 A recent article published on MediaPost.com: “Biden Vs. Trump: Ad Media Spend Could Have A Similar Outcome As In 2016”, featured comments by acting Chief Marketing Officer,...
