CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING?

CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING? With much of the world facing at least another several months of pandemic-restricted entertainment options, the demand for streaming TV services seems set to continue to grow throughout 2021. And, with a...

CORD-CUTTING SOARS DURING COVID-19 CRISIS

CORD-CUTTING SOARS DURING COVID-19 CRISIS Navigating The New Normal In Media And Entertainment Among the many industries that faced upheaval due to the pandemic, the media industry was not alone. Existing trends such as the shift from traditional linear television and...

THE STATE OF EMAIL NEWSLETTERS: 2021 AND BEYOND

THE STATE OF EMAIL NEWSLETTERS: 2021 AND BEYOND Email newsletters have long been regarded as a digital marketer’s best friend. The reasons for that are not hard to fathom: for brands, they represent a rare opportunity to get regular exposure to consumers who have...

THE WRONG KIND OF HOLIDAY TRIMMINGS

THE WRONG KIND OF HOLIDAY TRIMMINGS With Covid-19 on the rise across the country, this year’s holiday season is shaping up to be one of the least festive on record, according to research from What If Media Group, a performance-marketing company. The recent survey...

WILL HALLOWEEN 2020 BE A HOUSE OF HORRORS FOR RETAILERS?

WILL HALLOWEEN 2020 BE A HOUSE OF HORRORS FOR RETAILERS? Will Halloween 2020 Be A House Of Horrors For Retailers? Will this Halloween be a Trick or a Treat for retailers during this year’s especially spooky holiday? NBC shared our findings on their local news...