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WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
Featured Blog
Super Bowl Viewers Reject Gambling, Fast-Food
On Super Bowl Sunday, online sportsbooks and fast-food companies will eagerly fork over $7 million for every thirty seconds of ad time. But are Americans sold on what they’re selling?
O’Dwyer’s Spotlight on What If Media Group’s Election Data
A recent story on Odwyers.com, a media resource for information on the public relations industry,...
TRUMP’S DECISIVE MEDIA ADVANTAGE, QUANTIFIED
A new study by What If Media Group, a performance marketing company that reaches an audience of...
5 BACK-TO-SCHOOL SHOPPING TRENDS MAKING THE GRADE DURING THE PANDEMIC
Although the first day of fall isn’t until September 22nd, the back-to-school season is well...
MEDIAPOST: BIDEN VS. TRUMP – AD MEDIA SPEND COULD HAVE A SIMILAR OUTCOME AS IN 2016
A recent article published on MediaPost.com: “Biden Vs. Trump: Ad Media Spend Could Have A Similar...
Volunteerism Spotlight: WATERisLIFE
WATERisLIFE is an organization that helps provide clean water to areas that lack it. Our company...
Volunteerism Spotlight: Cornerstone Community Outreach
Cornerstone Community Outreach (CCO) is a non-profit that was founded in 1989 to improve the...