INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Survey Suggests Resurgence of the American Road Trip
A quarter of Americans plan to vacation within the US in 2024, and the majority will travel exclusively by car. What accounts for the road trip fever?
Featured Blog
Survey Suggests Resurgence of the American Road Trip
A quarter of Americans plan to vacation within the US in 2024, and the majority will travel exclusively by car. What accounts for the road trip fever?
TRUMP’S DECISIVE MEDIA ADVANTAGE, QUANTIFIED
A new study by What If Media Group, a performance marketing company that reaches an audience of...
5 BACK-TO-SCHOOL SHOPPING TRENDS MAKING THE GRADE DURING THE PANDEMIC
Although the first day of fall isn’t until September 22nd, the back-to-school season is well...
MEDIAPOST: BIDEN VS. TRUMP – AD MEDIA SPEND COULD HAVE A SIMILAR OUTCOME AS IN 2016
A recent article published on MediaPost.com: “Biden Vs. Trump: Ad Media Spend Could Have A Similar...
Volunteerism Spotlight: WATERisLIFE
WATERisLIFE is an organization that helps provide clean water to areas that lack it. Our company...
Volunteerism Spotlight: Cornerstone Community Outreach
Cornerstone Community Outreach (CCO) is a non-profit that was founded in 1989 to improve the...