The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits? Just over a year ago, California became the first state to implement a stay-at-home order in response to the COVID-19 pandemic–a move that signified the beginning of a...
Stop Asian Hate What if Media Group condemns hateful speech and actions. In light of the horrific shootings in Atlanta, we want to reiterate that our company is opposed to xenophobia and racism, and that we stand with the Asian American and Pacific Islander...
Seinfeld or Schitt’s Creek? Cutting the Cord for Content In the heated battle for market share among streaming TV consumers, the concept that “content is king” has been making a comeback: surely, the theory goes, the platforms with the best shows – and the newest –...
What if Media Group Debuts Industry-First AI Platform to Optimize Customer Acquisition Campaigns What If Media Group, an industry-leading performance marketing company, today announced the launch of its new artificial intelligence (AI) platform, “ARIA” (Automated...
VOTING FOR THE VACCINE: WILL POLITICS DOOM ITS SUCCESS? While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group survey of over 70,000 American adults found that almost half of Americans (47.9%) are unwilling to get the shots...
CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING? With much of the world facing at least another several months of pandemic-restricted entertainment options, the demand for streaming TV services seems set to continue to grow throughout 2021. And, with a...
