State of the States: Buying Behaviors After the Pandemic As the economy roars back to life, consumers are flocking to stores, restaurants and real estate websites–with the latter being just one example of a long-term economic shift caused by the pandemic. In a...
The Wellness Generation: Will Gen Z Change the Food and Beverage Industry? With vaccination rates approaching 40% among adults in the United States, many consumers are beginning to brave the world outside their front door for excursions and activities that go far...
WHAT IF MEDIA GROUP NAMED AMONG “THE AMERICAS’ FASTEST-GROWING COMPANIES 2021” BY THE FINANCIAL TIMES — Performance-Marketing Leader Ranks in Top 500 Companies Across North America and South America — FORT LEE, NJ (April 21, 2021) — What If Media Group, an...
The Pandemic Has Turned Our Lives Upside Down – But Has It Infected Consumer Spending Habits? Just over a year ago, California became the first state to implement a stay-at-home order in response to the COVID-19 pandemic–a move that signified the beginning of a...
Stop Asian Hate What if Media Group condemns hateful speech and actions. In light of the horrific shootings in Atlanta, we want to reiterate that our company is opposed to xenophobia and racism, and that we stand with the Asian American and Pacific Islander...
Seinfeld or Schitt’s Creek? Cutting the Cord for Content In the heated battle for market share among streaming TV consumers, the concept that “content is king” has been making a comeback: surely, the theory goes, the platforms with the best shows – and the newest –...
