INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Trump & Harris Neck-and-Neck in Georgia and North Carolina
A recent poll of over 20,000 voters in seven swing states shows Kamala Harris closing the gap on Donald Trump in the battle for the presidency. But just how close is it?
Featured Blog
Trump & Harris Neck-and-Neck in Georgia and North Carolina
A recent poll of over 20,000 voters in seven swing states shows Kamala Harris closing the gap on Donald Trump in the battle for the presidency. But just how close is it?
Reducing Our Data Infrastructure Costs by 76% by Migrating from Snowflake to Databricks
Find out how What If is using Databricks as a key component of our core data infrastructure. Empowering us to run business-critical pipelines that directly benefit our organization and our customers.
Bringing Joy to Ronald McDonald House Charities Families with a Weekend at Tanque Verde Ranch
What If Media Group donates a weekend at Tanque Verde Ranch to families from Ronald McDonald House Charities of Southern Arizona, giving them a chance to have fun and spend quality time together.
Cashless Future: Convenience. Exposure. Big Brother.
As the use of electronic payments becomes more prevalent, many people wonder if we are headed toward a cashless society. While it may seem like cash is on its way out, recent data suggests this is not necessarily the case.
2024 / 2025 WIMG Show Schedule
What If Media Group will be attending an extensive roster of trade shows throughout 2024!
Volunteerism Spotlight: Escuela Casiano Cepeda
Twelve employees from What If Media Group volunteered to help create a cleaner & more enjoyable learning environment at Escuela Casiano Cepeda during their company retreat to Puerto Rico.
What If Media Group is Named to Distinguished Inc. 5000 List for the Sixth Consecutive Year
For the 6th Time, What If Media Group Appears on the Inc. 5000 Ranking No. 2,967 With Three-Year Revenue Growth of 182%
What If Media Group Receives Significant Investment From Abry Partners
What If Media Group is pleased to announce its significant investment from Abry Partners, a leading Boston-based private equity firm.
What If Media Group, Your Partner in Redistricting
Has your district changed significantly thanks to Redistricting? Are you an advocacy group looking to influence legislators but unsure of your grassroots reach in entirely new districts?
Engaging Ways to Reach Your Audience During Tax Time
Some things never change, and taxes is one of them. Check out these fun examples of what tax brands are doing to connect with their target audience.