INSIGHTS
WHAT IF KNOWS WHAT’S UP
With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.
Holiday Shopping Trends 2021
The results of our 2021 consumer survey are in, and the message is clear: don't believe the hype. Contrary to what the media tells us, people are not changing their shopping behavior. They're not shopping earlier, and they do not care much about supply chain...
Featured Report
Holiday Shopping Trends 2021
The results of our 2021 consumer survey are in, and the message is clear: don't believe the hype. Contrary to what the media tells us, people are not changing their shopping behavior. They're not...
NAVIGATING THE NEW NORMAL IN MEDIA
Depending on your perspective, the landscape for digital media companies has never looked...
2020 HOLIDAY SEASON MARKETING OUTLOOK
There is no doubt that the 2020 holiday season will look vastly different than previous years,...
ELECTION 2020: REALITY CHECK
The Problem With Polling With national political polls in recent weeks showing a strong advantage...