NAVIGATING THE NEW NORMAL IN MEDIA

NAVIGATING THE NEW NORMAL IN MEDIA Depending on your perspective, the landscape for digital media companies has never looked better—or worse. Existing trends such as the shift towards cord-cutting have been exacerbated by the COVID-19 pandemic, creating a potential...

2020 HOLIDAY SEASON MARKETING OUTLOOK

2020 HOLIDAY SEASON MARKETING OUTLOOK There is no doubt that the 2020 holiday season will look vastly different than previous years, with the raging Covid-19 pandemic impacting all facets of life: from family get-togethers, to how much American consumers will be...

ELECTION 2020: REALITY CHECK

ELECTION 2020: REALITY CHECK The Problem With Polling With national political polls in recent weeks showing a strong advantage for Joe Biden in the Presidential race, it may seem that the contest is pretty much set at this point. However, the experience of 2016 taught...