THE WRONG KIND OF HOLIDAY TRIMMINGS With Covid-19 on the rise across the country, this year’s holiday season is shaping up to be one of the least festive on record, according to research from What If Media Group, a performance-marketing company. The recent survey...
WILL HALLOWEEN 2020 BE A HOUSE OF HORRORS FOR RETAILERS? Will Halloween 2020 Be A House Of Horrors For Retailers? Will this Halloween be a Trick or a Treat for retailers during this year’s especially spooky holiday? NBC shared our findings on their local news...
HALLOWEEN 2020: A GRAVE SITUATION FOR RETAILERS Halloween is shaping up to be an especially scary time for anyone who loves celebrating the festive holiday or relies on it for income, according to the most recent consumer research from What If Media Group, a...
FEAR AND LOATHING OF POLITICAL LAWN SIGNS With just over a month remaining until the Presidential election, and early voting underway in many states, gone are the days of the race being followed only by political reporters and news junkies. As the 2016 race...
REALITY CHECK: ELECTION 2020 The Problem With Polling With national political polls in recent weeks showing a strong advantage for Joe Biden in the Presidential race, it may seem that the contest is pretty much set at this point. However, the experience of 2016 taught...
BUSINESS INSIDER FEATURES WHAT IF MEDIA GROUP MEDIA ADVANTAGE DATA What If Media Group’s media advantage data has been featured again, this time in Business Insider’s recent article (behind the paywall): “Sorry, Biden backers. President Donald Trump actually has...
