HALLOWEEN 2020: A GRAVE SITUATION FOR RETAILERS Halloween is shaping up to be an especially scary time for anyone who loves celebrating the festive holiday or relies on it for income, according to the most recent consumer research from What If Media Group, a...
FEAR AND LOATHING OF POLITICAL LAWN SIGNS With just over a month remaining until the Presidential election, and early voting underway in many states, gone are the days of the race being followed only by political reporters and news junkies. As the 2016 race...
REALITY CHECK: ELECTION 2020 The Problem With Polling With national political polls in recent weeks showing a strong advantage for Joe Biden in the Presidential race, it may seem that the contest is pretty much set at this point. However, the experience of 2016 taught...
BUSINESS INSIDER FEATURES WHAT IF MEDIA GROUP MEDIA ADVANTAGE DATA What If Media Group’s media advantage data has been featured again, this time in Business Insider’s recent article (behind the paywall): “Sorry, Biden backers. President Donald Trump actually has...
MEDIA POST ASKS: WHAT IF AMERICANS ARE JUST SICK-AND-TIRED OF YOU-KNOW-WHO? What If Media Group’s data has been featured again, this time in MediaPost in an article titled: What If Americans Are Just Sick-And-Tired Of You-Know-Who?Our survey results indicate...
TIMES UNION: PARENTS SPEND MORE ON ELECTRONICS, DESKS AS PREP FOR REMOTE LEARNING An article published recently in The Times Union: “Parents spend more on electronics, desks as prep for remote learning”, noted that parents have adjusted their back-to-school shopping...
