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WHAT IF KNOWS WHAT’S UP

With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING?

CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING?

With much of the world facing at least another several months of pandemic-restricted entertainment options, the demand for streaming TV services seems set to continue to grow throughout 2021. And, with a year of couch surfing and binge-watching already behind them,...

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