VOTING FOR THE VACCINE: WILL POLITICS DOOM ITS SUCCESS? While Covid-19 vaccine shortages may be dominating the national media, a new What If Media Group survey of over 70,000 American adults found that almost half of Americans (47.9%) are unwilling to get the shots...
CAN DISNEY+ AND OTHERS SHATTER THE NETFLIX-AMAZON GLASS CEILING? With much of the world facing at least another several months of pandemic-restricted entertainment options, the demand for streaming TV services seems set to continue to grow throughout 2021. And, with a...
CORD-CUTTING SOARS DURING COVID-19 CRISIS Navigating The New Normal In Media And Entertainment Among the many industries that faced upheaval due to the pandemic, the media industry was not alone. Existing trends such as the shift from traditional linear television and...
THE STATE OF EMAIL NEWSLETTERS: 2021 AND BEYOND Email newsletters have long been regarded as a digital marketer’s best friend. The reasons for that are not hard to fathom: for brands, they represent a rare opportunity to get regular exposure to consumers who have...
THE STATE OF THE STATES: WHAT MARKETERS CAN LEARN FROM REGIONAL CONSUMER RESOLUTION DATA With thoughts turning towards 2021, a recent What If Media Group survey recently found that the top New Year’s resolutions across the United States for 2021 are to spend more time...
NEW YEAR HANGOVER? CONSUMER RESOLUTIONS SUGGEST SLOW RECOVERY IN KEY SECTORS IN 2021 It’s no secret that 2020 has not been the best year on record for pretty much all of humanity. With 2021 almost upon us, and a light at the end of the tunnel for the COVID-19 pandemic...
