CORD-CUTTING SOARS DURING COVID-19 CRISIS Navigating The New Normal In Media And Entertainment Among the many industries that faced upheaval due to the pandemic, the media industry was not alone. Existing trends such as the shift from traditional linear television and...
THE STATE OF EMAIL NEWSLETTERS: 2021 AND BEYOND Email newsletters have long been regarded as a digital marketer’s best friend. The reasons for that are not hard to fathom: for brands, they represent a rare opportunity to get regular exposure to consumers who have...
THE STATE OF THE STATES: WHAT MARKETERS CAN LEARN FROM REGIONAL CONSUMER RESOLUTION DATA With thoughts turning towards 2021, a recent What If Media Group survey recently found that the top New Year’s resolutions across the United States for 2021 are to spend more time...
NEW YEAR HANGOVER? CONSUMER RESOLUTIONS SUGGEST SLOW RECOVERY IN KEY SECTORS IN 2021 It’s no secret that 2020 has not been the best year on record for pretty much all of humanity. With 2021 almost upon us, and a light at the end of the tunnel for the COVID-19 pandemic...
WHAT IF HOLDINGS NAMED TO CRAIN’S FAST 50 FOR THIRD CONSECUTIVE YEAR Crain’s New York has named What If Holdings, LLC, a wholly-owned subsidiary of What If Media Group, LLC, to its prestigious Fast 50 list. The accolade marks the third consecutive year that the...
HOLIDAY SHOPPING: THE STATE OF THE STATES With the COVID-19 pandemic continuing to spread in almost every state, US retailers are not alone in facing the prospect of a long winter. They are, however, likely to be particularly sensitive to the effects of fresh...
