INSIGHTS

WHAT IF KNOWS WHAT’S UP

With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

Featured Report

Are We Headed for a Cashless Future?

Are We Headed for a Cashless Future?

The saying “cash is king” might sound a bit outdated these days, but according to our data, most of our users say they prefer paying with cash over...

Holiday Shopping Trends 2021

Holiday Shopping Trends 2021

The results of our 2021 consumer survey are in, and the message is clear: don't believe the hype. Contrary to what the media tells us, people are...

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