INSIGHTS

WHAT IF KNOWS WHAT’S UP

With over 15 million consumer registrations and survey takers each month, we have our finger on the pulse of the American public — in real-time. Check back frequently for our latest research reports, blog posts, press coverage and more.

Holiday Shopping Trends 2021

Holiday Shopping Trends 2021

The results of our 2021 consumer survey are in, and the message is clear: don't believe the hype. Contrary to what the media tells us, people are not changing their shopping behavior. They're not shopping earlier, and they do not care much about supply chain...

Featured Report

Holiday Shopping Trends 2021

The results of our 2021 consumer survey are in, and the message is clear: don't believe the hype. Contrary to what the media tells us, people are not changing their shopping behavior. They're not...