What If Cares

Our Commitment to Philanthropy & Volunteerism

“Here at What If Media Group, philanthropy and volunteerism are an essential part of our corporate culture. We fully recognize that we have a responsibility to give back to our local communities, to causes that need the support of business and tech, and to those who don’t have the resources or voice to get what they need. Our philanthropic and volunteer work efforts have helped countless people, and they’ve brought us closer together as a team. With our heads and hearts aligned, we put the power of doing good to work.”

Co-Founders of What If Media Group

Josh Gillon and Seth Gottlieb

Gift from WIMG to Ronald McDonald House Families

At What If Media Group, we believe in giving back and making a difference in the lives of others. That’s why we were thrilled to have the opportunity to donate a weekend at Tanque Verde Ranch to 32 families from Ronald McDonald House Charities of Southern Arizona (RMHC-SA).

In 2020, we had planned an employee retreat in Tucson, but the pandemic forced us to reschedule. By 2022, our company had outgrown the Tanque Verde Ranch and we didn’t want our booking to go to waste. That’s when we reached out to RMHC-SA to see if they could use the space.

Families spent the weekend enjoying horseback riding, fishing, and savoring delicious BBQ in the tranquil surroundings of the Ranch. This much-needed escape gave them the opportunity to spend quality time together as a family.


Each quarter, What If Media Group identifies and carries out a staff-selected volunteerism initiative, sending employees to destinations near and far. Our employees have described these experiences as deeply meaningful and transformational. Here are a couple of highlights of the organizations and activities we have partnered with:

What If Media Group Gives

What If Media Group makes substantial donations each year to a wide variety of organizations. Check out some of the causes and organizations we’ve supported:

What If Media Group Match

What If Media Group matches donations from staff to approved charitable organizations, empowering our staff as individuals to be the force of change they want to see here in the nation and our world.

Company Match to Staff Donations

Covid-19 Focused Donations

When Covid hit the US, What If Media Group immediately surveyed our staff to solicit ways that we could most meaningfully help our communities locally and nationally. To date, we have donated over $50,000 across the 31 organizations listed below. The gratitude that we saw from recipients and staff was overwhelming a highlight for many during an extremely difficult time.

  • Meals on Wheels COVID-19 Response Fund
  • Feeding America
  • Feeding America’s COVID-19 Response Fund
  • World Central Kitchen
  • St Jude Children’s Research Hospital
  • Actors Fund
  • BestFriends.org
  • New Jersey Food Bank
  • City Harvest
  • Citymeals-on-Wheels
  • Broadway Cares
  • Greater Chicago Food Depository
  • No Kid Hungry
  • The Promontory Restaurant
  • Reggies Restaurant
  • The Virtue
  • Operation Breakthrough in Kansas City
  • Children’s Mercy Hospital
  • Foster Adopt Connect
  • Together We Rise
  • Ronald McDonald House 
  • Nuzzles and Co.
  • Greater Boston Food Bank
  • Kylee’s Kare Kits for Kidz
  • Hudson Food Pantry
  • Blue Grass Community Foundation
  • One Louisville COVID-19 Response Fund
  • Nancy Fund- Denver
  • Polk County SPCA
  • Direct Relief

What If Media Group Scholarships 

USA Scholarship GuideWhat If Media Group believes in education and proudly provides academic scholarships to people in need. Through our websites, we distribute a $1000 scholarship each month directly to individuals who demonstrate need. Also, by partnering with organizations that provide workforce and skills development, What If Media Group provides scholarships to students seeking to improve themselves who lack financial means. See a list of our winners here.

What If Media Group Founder & CEO Josh Gillon was appointed to the Board of Directors of the Ad Council in April 2021

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