Join the team

Publisher Manager

May 19, 2021

The Role:

The Publisher Manager is responsible for all aspects of buying 3rd party traffic into the What If Media portfolio of sites. This role is responsible for overseeing and growing client relationships across multiple verticals and establishing strong connections with publisher partners to accelerate expansion.

Your Responsibilities:

  • Day to day and constant communication with top accounts via phone, email and various messenger platforms
  • Day to day analysis of media buys in collaboration with the team
  • Weekly internal strategy meetings with media buy, operations, and advertising teams
  • Reconciling monthly spend for accuracy with accounting team
  • Collaborating with publisher analyst and client services teams for new creative and landing pages
  • Growing the gross profit of the assigned account portfolio based on goals assigned from VP of publisher management
  • Business development – bringing new publisher partnerships into the What If ecosystem
  • Analyzes campaign performance and identifies areas of improvement (creative, promotions, consumer journey, etc.)
  • Develops a strong knowledge of each client’s KPIs and works with ops team to optimize traffic and drive performance
  • Conducts marketplace reviews to keep client/s informed on competitive promotions, payouts and opportunities
  • Responds to client requests in a timely and professional manner
  • Provides weekly and monthly reporting including KPIs against goals
  • Excellent professional analytical, writing and interpersonal skills
  • Ability to work independently in a fast-paced environment while supporting team responsibilities and goals
  • This position can be performed anywhere; Orlando, FL or Fort Lee, NJ areas are preferred

You Today:

Education & Experience

  • Bachelor’s Degree preferred
  • Minimum 2 years affiliate marketing experience preferred
  • Experience with direct response marketing companies preferred
  • Minimum 2 years digital marketing (agency or brand based) required


  • Experience with any of the following preferred:
    • Everflow
    • Cake
    • HasOffers or analogous affiliate marketing software
  • Basic knowledge of:
    • Microsoft Office (Excel/Word)
    • Google Workspace (Gmail, Docs, Sheets)
  • Preferred but not required:
    • Experience with Looker or similar analytics engines
  • Strong math skills
  • Strong attention to detail; as few errors as possible
  • Strong organizational skill

    What If Media Group is an Equal Opportunity Employer. We provide employees with a competitive salary and bonus plan, as well as generous medical, dental, vision, & 401k plans. If you would like to learn more about this exciting position, please contact [email protected]. We look forward to hearing from you!

    Skip to content