Join the team

Marketing Manager

Aug 16, 2021

Your Responsibilities:

Develop, test, and oversee high ROI digital marketing channels including SEM, Social, Display, Native, Programmatic and Direct buys.  
Optimize and grow existing and new high-performing search campaigns in Google and Bing.  
Monitor and scale large keyword groups by optimizing bids, budget caps, impression share, quality score, and other important account metrics.  
Oversee large budgets and manage campaigns that exceeded ROI targets and channel KPIs across multiple platforms.  
Through a test-and-learn approach scale new performance marketing channels with defined KPIs and goals.
Collaborate with Site, Content, and Development teams to execute audience-centric and ROI-driven campaigns.  
Create go-to-market plans for target audiences with performance marketing and mid/upper funnel channels and strategies that will drive customer acquisition and brand awareness.  
Drive conversion of prospective consumers to active customers through funnel optimization including A/B and multivariate tests for paid media campaigns and landing pages.  
Develop creative and copy briefs that will resonate with target audiences.  
Establish performance benchmarks and KPIs for all campaigns and work with BI  & Analytics team to ensure reporting requirements and dashboards are set-up  prior to campaign launches and media tests.  
Communication to team and management on project development, timelines,  and results.  
Stay up to date with the latest paid media techniques and technologies.
Ability to work independently in a fast-paced environment while supporting team responsibilities and goals.  
This position can be performed anywhere; San Jose, CA, or Fort Lee, NJ areas are preferred.

You Today:

Education & Experience

Bachelor’s Degree preferred.
Experience working with various paid media tools and analytics engines.
Experience with GA, GTM, or Looker a plus.
Experience in audience targeting and Influencer paid marketing is a plus.
Knowledge of SQL a plus.

Requirements

5+ years digital marketing and paid media experience.
Strong experience in large-scale PPC campaign management in Google Ads and Bing.
Proven track record to grow paid media in social media, native, and Display marketing channels.
Analytical background with proficiency in Excel/Sheets for media plan creation analysis and campaign reporting.
Proficient with Google Workspace (Gmail, Docs, Sheets)
Comfortable collaborating with team members to drive results in a fast-paced, dynamic environment
Familiar with media budgeting/forecasting and campaign reporting

What If Media Group is an Equal Opportunity Employer. We provide employees with a competitive salary and bonus plan, as well as generous medical, dental, vision, & 401k plans. If you would like to learn more about this exciting position, please contact [email protected]. We look forward to hearing from you!