The results of our 2021 consumer survey are in, and the message is clear: don’t believe the hype. Contrary to what the media tells us, people are not changing their shopping behavior. They’re not shopping earlier, and they do not care much about supply chain constraints, and Facebook is not a dying brand. All of these assumptions are wrong.

Bottom line? It’s been a tough year, but nothing has changed.

• Convenience is still important.
• Shopping local is not a priority for most shoppers.
• Gift cards are a popular choice across demographics, especially with male shoppers

If you are ready to take advantage of 2021 holiday spending behaviors and outplay your competitors, we’ve got the data you need to crush it. The “other guys” might be focused on the shiny new trends, but we’re single-minded with our eyes on the prize. With data as your guide, you’ll always know where the truth lies.