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Why What If?

Intelligence & Activation

Powered by ARIA™, our proprietary AI engine, we turn real consumer data into actionable insight—identifying the right customers and activating them with the right message at the right time. ARIA continuously learns and optimizes in real time to drive meaningful engagement and measurable growth.

Omnichannel

Powered by our data and AI, our omnichannel strategy synchronizes messaging across channels to engage consumers at the right moment—maximizing reach, relevance, and results.

Our Media

Our 35+ O&O sites create a continuous stream of first-party data, giving us a deeper understanding of consumer behavior and enabling more accurate, high-performing media strategies.

White Glove Service

Our white glove approach manages everything end-to-end—from strategy and launch to ongoing optimization—across both advertisers and publishers, delivering seamless execution and strong results without the heavy lift.

Solutions

What If Media Group combines proprietary data, AI-driven targeting, and full-service execution to turn audience intent into measurable results — across every channel that matters.

Channels

Data

Display

Email

Newsletter

SMS

Social

Voice

Data

Response

Voice

Email

Social

SMS

Display

Verticals

Automotive

Education

Financial

Healthcare

Home

Insurance

Jobs

Political

Promotional

Senior

Customer Activation

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Industries

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Internal ESP

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Political Advocacy

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Publishers

Owners of media that we can advertise on

Our Services

Customer Acquisition

Drive growth by reaching high-intent audiences and converting them into new customers through data-driven targeting and performance-focused campaigns.

Traffic Monetization

Monetize your traffic by turning engaged audiences into revenue through optimized offers, data-driven targeting, and high-performing publisher partnerships.

Newsroom

Learn More

Newsroom

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How We Do It

Learn More

How We Do It

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Company

About Us

Team

Company Culture

News

Blog

What If Cares

Press

Industry

Where We’ll Be

Careers

Follow Us
on Social!

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Our Features

Simple Headers

Advanced Headers

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Fullscreen Headers

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Web design

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Marketing

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SEO

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THANK YOU
FOR SAYING WHAT IF

 

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Red Lobster

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

HEB

Objective

  • Utilize ARIA to identify consumers ages 40+ with multiple grocery visits/week to increase prospect pipeline

Result

+250K

New Sign Ups in 3 Months

Kroger

Objective

  • Deliver significant volume of email coupons for usage within a 7-day period

Result

+30K

Coupons Deployed & Used in 30 Days

Subway

Objective

  • Increase traffic and prospect pipeline to grow market share in deprived markets

Result

+480K

Prospective New Customers Delivered/mo

USAA

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital call program

Result

+25%

Increased Reach

GoodRx

Objective

  • Utilize ARIA to identify consumers ages 40+ with multiple prescriptions to increase prospect pipeline

Result

+250K

New Sign Ups in 3 Months

Upward

Objective

  • Deliver significant volume of job candidates to major brands — Amazon, FedEx, Uber, and DoorDash

Result

+430K

Potential New Job Candidates Delivered

SelectQuote

Objective

  • Increase traffic and prospect pipeline during the exploratory stages of the healthcare decision-making process

Result

+480K

Prospective New Customers Delivered/mo

South University

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Result

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NAU

Objective

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Result

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Back2Learn

Objective

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Result

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Archer Education

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Result

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Sprint

Objective

  • Get customers to switch to Sprint from other competitors via opt-in SMS

Result

Acquired TCPA-compliant consent to send opt-in SMS messages, resulting in thousands of consumers making the high-consideration decision to switch carriers.

Uber

Objective

  • Sign up a mass volume of new drivers at or below an aggressive CPA threshold

Result

33%

Below CPA Target — tens of thousands of new drivers acquired

Nationwide

Objective

  • Build a mobile-first campaign to generate business leads for local insurance agents

Result

Campaign was ROAS positive within 1 month, generating millions in sales at 100%+ margin within less than a year of launch.

United Healthcare

Objective

  • Identify consumers ages 35–70 looking for private healthcare or aging into Medicare Plans A & B

Result

+143K

Potential New Candidates Delivered via Voice Channel

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

Objective

  • Acquire 4,000 potential new customers from existing markets
  • +15% lift on their overall digital SMS program

Result

+25%

Increased Reach

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