As seen in Cord Cutter News and NextTV, new research from What If Media Group reveals exactly what type of content gets consumers to sign up for new streaming television and video content services.

For example, consumers are more likely to be swayed to shell out cash in order to re-watch old favorites than they are with access to fresh content–a fact that defies conventional wisdom about needing the hottest new original content to compete.

Connect with a What If Media representative today to discuss how we can help you to:

• Find users who are intent on making the move to a streaming service
• Market your product only to users who have opted in to receive your messaging
• Leverage intent data based on your chosen criteria to find warm leads for acquisition